Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.
It’s very common to make confusion on what’s the difference between Business Model and Business Plan. But, in fact, they are similar only in name. Their functions and purposes are quite different and, actually, complementary. While the business model refers to a one-page representation of how a company creates, delivers, and captures value, the business […]
A Business Plan is a perfect tool to write the most accurate portrait of the market, product/service, and entrepreneur’s behavior and attitude. It is a written document that contains detailed information on the field, products and services, customers, competitors, suppliers, all the operational and financial goals of the company, as well as its marketing and […]
The Lean Canvas is a business modeling tool created to help deconstruct a startup idea into its key and most risky assumptions. Deeply influenced by the lean startup methodology, the Lean Canvas servers as a tactical plan to guide entrepreneurs navigate their way from ideation to building a successful startup. The methodology has been developed […]
Well, this may be one of those cases where you don’t know who is most famous, the creator or the work. Alexander Osterwalder is much known by coauthoring the Business Model Generation book, and by developing the Business Model Canvas.
The term business model has gained incredible popularity in the last decade as one of the most important ways of approaching business innovation and business strategy. If you’re like most people, you probably define business model as a company’s plan for making money. And you’re not the only one. Probably 80 to 90% of people […]
Before 2004, entrepreneurs suffered from prolonged and cumbersome business plans. Alexander Osterwalder facilitated the creation of a business model by introducing the Business Model Canvas (BMC).
