Let’s get straight to the point: it is fair to say that the book Business Model Generation, by Alex Osterwalder and Yves Pigneur, is the best reference for the development of absolutely any business model. In the end of the day, it is a simple and intuitive script to be completed before starting any new […]
The Blue Ocean Strategy defends that the focus of the business shouldn’t be beating the competition, but, on the contrary, make it irrelevant, by creating a kid of new market. According to this strategy, the market limits and the industry frames are never stable or stuck. They can be rebuilt by new actions from the […]
Minimum Viable Product (MVP) is about a first version of the product, with minimum features, just to be presented to target audience and get feedback on it. That way, the company can verify the interest of the customers on the idea.
It’s very common to make confusion on what’s the difference between Business Model and Business Plan. But, in fact, they are similar only in name. Their functions and purposes are quite different and, actually, complementary.