Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.
When it comes to business and organizational planning, you’ll undoubtedly hear about SWOT analysis. What is the SWOT analysis, and why should you use it? Simply put, SWOT analysis is a tool that can help you to evaluate your organization’s strengths, weaknesses, opportunities, and threats. It’s an essential tool for understanding your business environment and […]
As the name implies, the user story is about the relationship between the user and the product, seen from the perspective of the customer. It is an effective way to understand why – or why not – they would want your product, and it is particularly helpful to visualize some new or more specific functionality, […]
If you are thinking of starting a new business or planning to launch a new product in the market, now is the perfect time for you to understand the meaning and application of customer discovery. Many startups were not able to survive in the market. Quite often, the problem is that new innovative ideas fail […]
What is a brand promise? The question you have just read is something that many business owners ask themselves, especially when they are first starting. A brand promise is essentially a statement that defines what your company stands for. It can be something as simple as “we always put our customers first” or “we provide […]
Introduction to Mission Canvas How do organizations involved in the defense sector or services bring clarity to their policies and areas of execution? What are the processes that have to be planned or the stages that a product or service has to pass through to make it a success? There has to be a clear […]
PayPal is a digital money-transferring service that facilitates payments and money transfers over the internet. The company was incorporated back in 1999 under Confinity, and later, X.com purchased Confinity. Then, in 2002, eBay acquired PayPal. What is PayPal Mafia? The PayPal Mafia is a term coined to refer to a group of former PayPal executives […]
