Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

What is the Blue Ocean Strategy?

blue ocean strategy

The Blue Ocean Strategy defends that the focus of the business shouldn’t be  beating the competition, but, on the contrary, make it irrelevant, by creating a kid of new market. According to this strategy, the market limits and the industry frames are never stable or stuck. They can be rebuilt by new actions from the […]

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