Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

PESTLE Analysis: Social Factors Affecting Business

PESTLE Analysis: Social Factors Affecting Business

In today’s ever-changing society, businesses must always be aware of the external influences that affect their decisions and operations. Social factors, such as changes in consumer demographic preferences, technology use, and attitudes, can have a massive impact on businesses. To better understand these changes and their effects on the business environment, companies often employ environmental […]

PESTLE Analysis: Political Factors Affecting Business

PESTLE Analysis: Political Factors Affecting Business

Modern business requires organizations to plan and strategize their operations to meet the demands of a changing economic climate. Although many external environmental factors influence business, one key factor is the political environment, both locally and internationally. Changes in government policies and legislation can create complex challenges for businesses as they aim to achieve success […]

PESTLE Analysis: Economic Factors Affecting Business

PESTLE Analysis: Economic Factors Affecting Business

Understanding the role that economic factors play in affecting businesses is essential to any executive looking to make sound decisions and guide their enterprise to financial success. PESTLE Analysis allows an organization to analyze the external environmental factors — political, economic, social, technological, legal, and environmental — that can impact the performance of a business. […]

What is PESTLE Analysis? Understanding the External Factors Impacting Your Business

Pestle Analysis

PESTLE Analysis (also known as PEST Analysis) is a popular tool used by companies to analyze the external factors that may impact their operations. It is a comprehensive framework that examines six key areas: Political, Economic, Social, Technological, Legal, and Environmental. By conducting a PESTLE Analysis, businesses can better understand their current and potential markets, […]

Difference Between Product-based and Service-based Companies

Difference Between Product Based and Service Based Companies

A company’s business model can be divided into two main categories: product-based and service-based. Understanding the difference between the two is crucial for entrepreneurs and business owners alike. Product-based companies are those that create and sell tangible goods. These goods are typically produced in a supply chain, delivered to a specific location, and then sold […]

What is Business-to-Business (B2B)? Types and Examples

What Is Business to Business (B2B)?

Business-to-business (B2B) refers to the transactions that take place between two businesses. In other words, it is the exchange of products, services, or information between companies rather than between a company and a consumer. B2B transactions are typically larger and more complex than B2C transactions, and they involve multiple decision-makers and longer sales cycles. The […]



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