Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

What is Customer Discovery and Why you Should Care About it?

If you are thinking of starting a new business or planning to launch a new product in the market, now is the perfect time for you to understand the meaning and application of customer discovery. Many startups were not able to survive in the market. Quite often, the problem is that new innovative ideas fail […]

9 Surprising Examples of Brand Promise and How They Made It Work

brand promise

What is a brand promise? The question you have just read is something that many business owners ask themselves, especially when they are first starting.  A brand promise is essentially a statement that defines what your company stands for. It can be something as simple as “we always put our customers first” or “we provide […]

The PayPal Mafia

PayPal Mafia Members

PayPal is a digital money-transferring service that facilitates payments and money transfers over the internet. The company was incorporated back in 1999 under Confinity, and later, X.com purchased Confinity. Then, in 2002, eBay acquired PayPal. What is PayPal Mafia? The PayPal Mafia is a term coined to refer to a group of former PayPal executives […]

Scalable Business Models

Scalable Business Models - Growing vs Scaling

Some of today’s most successful companies have relied (and continue to rely) on the scalability of their business model to achieve profitable and sustainable growth and development, and this attribute of business modeling can be a key factor in avoiding the risk of the enterprise being left behind. What is a Scalable Business Scalability refers […]

Business Model Assessment

business model assesment

It is essential that we evaluate our business model regularly. This business model assessment allows us to find out when something needs to be adjusted, reducing the risks and improving the chances of a bright future. Why Assess your Business Model? Simply because just creating a reasonable business model at the beginning of your venture […]

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