Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

How to do a SWOT Analysis in 7 Steps (with Examples & Template)

A SWOT analysis is a strategic planning tool that an organization can use to thoroughly [...]

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What is SWOT Analysis and How to Do One with Examples

There are a variety of factors necessary to build a successful business or product. One [...]

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The Benefits of User Story and How to Write it

As the name implies, the user story is about the relationship between the user and [...]

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What is Customer Discovery and Why you Should Care About it?

Customer Discovery identifies and understands potential customers’ needs before launching a product or business. It’s [...]

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9 Surprising Examples of Brand Promise and How They Made It Work

What is a brand promise? The question you have just read is something that many [...]

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Key Things to Know about Mission Canvas

Introduction to Mission Model Canvas How do organizations involved in the defense sector or services [...]

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