Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

What Is Business-to-Consumer (B2C)? Types and Examples

What Is Business to Consumer (B2C)?

Business-to-Consumer (B2C) refers to the transactions between a business and individual consumers. In other words, it is the process of selling products or services directly to the end users. B2C is a popular business model that has gained traction in recent years due to the rise of e-commerce and the increasing number of consumers who […]

Business Model Innovation: Strategies and Examples for Successful Transformation

Business Model Innovation

Business model innovation is the art of enhancing advantage and value creation by simultaneously changing an organization’s value proposition to customers and its underlying operating model. Companies must constantly innovate to remain relevant and competitive in today’s ever-changing business environment. Business model innovation can assist businesses in accomplishing this by generating new revenue streams, improving […]

SWOT Analysis Benefits and Limitations

SWOT Analysis Benefits and Limitations

A SWOT analysis is a strategic planning framework designed to help businesses, organizations, and individuals, helping them identify internal and external factors that can impact their goals and objectives. In this article, we’ll discuss the SWOT Analysis Benefits and Limitations. SWOT Analysis Benefits: Why Is a SWOT Analysis Important? Here, there are some of the […]

How to do a SWOT Analysis in 7 Steps (with Examples & Template)

How to do SWOT Analysis

A SWOT analysis is a strategic planning tool that an organization can use to thoroughly evaluate a business or product. SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats.  It allows businesses to evaluate their company’s competitive advantage and the flaws of its current business model and create strategies to capitalize on […]

What is SWOT Analysis and How to Do One with Examples

Swot Analysis

There are a variety of factors necessary to build a successful business or product. One of them is an in-depth understanding of the internal and external factors which may favor or hinder the success of the endeavor. That is why a variety of analytical tools have been designed to help you identify issues within your […]

The Benefits of User Story and How to Write it

Definitions of the user story terms and how they interact - User Story

As the name implies, the user story is about the relationship between the user and the product, seen from the perspective of the customer. It is an effective way to understand why – or why not – they would want your product, and it is particularly helpful to visualize some new or more specific functionality, […]



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