The Snapchat business model is a multisided platform totally based on a camera app for smartphones. That’s precisely why the company, now called Snap Inc. describes itself as a “camera company”. It states, in its own site, that “reinventing the camera represents our greatest opportunity to improve the way people live and communicate” and that […]
Tag Archives: social network
The Facebook business model is a multisided platform. Although other brands have called themselves “social networks” before, such as MySpace or Orkut, it’s fair to say that the first to turn this digital environment into a successful business model is, no doubt, Facebook. With over 15 years in the market, Facebook now has more than […]