Chipotle Mexican Grill, or simply Chipotle, is a popular name in the fast-casual restaurant world. It started as a small American chain in 1993, created by Steve Ells. The first Chipotle was in Denver, Colorado, tucked away in an old ice cream shop near the University of Denver campus. It started with a simple idea: […]
The Chipotle business model is centered on providing a fast-casual dining experience that emphasizes quality ingredients, customization, sustainability, and efficiency. A distinguishing feature of Chipotle’s business model is the ability for customers to create their own meals. The “build-your-own” approach allows patrons to customize their orders with a wide range of proteins, salsas, toppings, and […]
Until recently, the Chipotle mission statement was “to ensure that better food, prepared from whole, unprocessed ingredients, is accessible to everyone.” But this has since changed to a shorter version, “to provide food with integrity.” On the other hand, the company’s vision statement is either publicly unavailable or widely unknown. Even then, some sources believe […]
Chipotle is an American fast-food chain specializing in Mexican cuisine. It was founded in 1993 by Steve Ells in Denver, Colorado, to provide customers with fresh, high-quality ingredients and a customizable menu. Ells started with a small restaurant serving burritos and tacos. Still, the brand quickly gained popularity, leading to the opening of more than […]
