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IKEA is an international brand that has built a reputation for itself as the largest furniture retailer in the world and an expert in the design of ready-to-assemble furniture. However, the company has since diversified into numerous sectors and has equally found success in a number of them. In order to understand the factors behind […]
With over 2 billion monthly active users and 95 million visuals uploaded daily, Instagram is recognized as a giant in the social media industry. Also referred to as IG or gram, Instagram was founded by Mike Krieger and Kevin Systrom and was first published in October 2010 for iOS users only. It has its headquarters […]
A comprehensive Walmart SWOT analysis will provide insight into how one of the world’s largest retail corporations has faced and overcome several challenges, including competition from online retailers and changing consumer preferences, and has spread its tentacles to multiple countries of the world. Walmart is an American multinational retail company that owns and operates a […]
This Sephora SWOT analysis comprehensively evaluates the company’s strengths, weaknesses, opportunities, and threats. Sephora is a leading beauty-retail company based in France. Its unique open-sell environment features an ever-evolving magnitude of emerging and classic brands, including skin, hair care, body products, makeup, and fragrances. Sephora also operates its own private label. Sephora is one of […]
Airbnb is a name that has become almost synonymous with the rental industry. The company rose to prominence after it disrupted the traditional hotel industry and has since attempted to dominate other sectors within the travel and hospitality industry. Let’s take a look at the Airbnb SWOT analysis to fully understand just how the company […]
From their iconic “swoosh” logo to their equally iconic range of footwear, Nike, Inc. is one of the most easily recognizable activewear brands in the world. But how did the company achieve such wild success? Let’s take a look through the Nike SWOT analysis to figure out how the brand came to dominate the sportswear […]
