What is PESTLE Analysis? Understanding the External Factors Impacting Your Business

Pestle Analysis

PESTLE Analysis (also known as PEST Analysis) is a popular tool used by companies to analyze the external factors that may impact their operations. It is a comprehensive framework that examines six key areas: Political, Economic, Social, Technological, Legal, and Environmental. By conducting a PESTLE Analysis, businesses can better understand their current and potential markets, […]

Whole Foods Business Model

Whole Foods Business Model Canvas - Whole Foods Business Model

Headquartered in Austin, Texas, Whole Foods Market is the largest multinational chain of supermarkets that focuses on the sale of natural and organic foods free from artificial ingredients and hydrogenated fats. Whole Foods Market prides itself as the healthiest source of local, organic, and plant-based products. They offer products in categories of meat and poultry, […]

Apple Mission and Vision Statement

Apple Mission and Vision Statement

Apple’s mission statement is “to bring the best user experience to customers through innovative hardware, software, and services.” Apple’s vision statement is “to make the best products on earth and to leave the world better than we found it.” Apple is a technology corporation that has exemplified innovation, elegance, and design since its establishment in […]

Difference Between Product-based and Service-based Companies

Difference Between Product Based and Service Based Companies

A company’s business model can be divided into two main categories: product-based and service-based. Understanding the difference between the two is crucial for entrepreneurs and business owners alike. Product-based companies are those that create and sell tangible goods. These goods are typically produced in a supply chain, delivered to a specific location, and then sold […]

Gillette Business Model

Gillette Business Model Canvas - Gillette Business Model

The Gillette business model is based on selling safety razors and personal care products for men and women. Founded in 1901 by King Camp Gillette as a safety razor manufacturing company, it was later acquired by the American multinational corporation Procter & Gamble(P&G) in 2005 for $57 billion. Gillette made its first commercial safety razor […]

Coca-Cola SWOT Analysis

Coca-Cola SWOT Analysis

Considered one of the powerhouses controlling the beverage industry, Coca-Cola is a carbonated-drink manufacturing company valued at $74 billion. In 1886, John Stith Pemberton, a chemist, created the soda. He combined caffeine from kola nuts and cocaine from the coca leaves to create a stimulant. The coca and kola are the ingredients that gave rise […]

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