Alibaba Business Model

Alibaba business model canvas - Alibaba Business Model

The idea behind the creation of the Alibaba business model was to rewrite the way e-commerce was made. They created a platform where small and medium-size Chinese companies could sell their products and services globally in a simplified model. Throughout the years, the company grew to become the world’s sixth-largest brand in value, with businesses that engulf payments services, e-commerce, retail shopping, and supermarkets.

Their main business is:

The Group arm specializes on business to business (B2B), connecting buyers and suppliers around the world, in a quicker and easier way. Usually, this branch of the business is destined to great corporations that deal with massive trading in quantity and value.

Alibaba Group - Alibaba Business Model

The brightest stone on Alibaba Group´s crown, Taobao is their largest website, focused on consumer to consumer (C2C), providing small entrepreneurs with a clear road to offer their products to an avid web of consumers that reaches the vast corners of the world. - Alibaba Business Model

The website is designed to be a portfolio of high-class brands, such as Gucci, Louis Vitton, Armani, etc. It means that most of its users are members of the affluent middle and upper class of China, who are not keen to spend big money in the best goods that capitalism can produce. - Alibaba Business Model

A brief history of Alibaba:

Alibaba was founded in the late ’90s when the internet bubble was at its highest point. Its founder Jack Ma, gathered around his small apartment in Hangzhou, located in east China, a group of 17 tech experts, to draft the first impressions of what was designed to be Alibaba Business Model.

Super Guides Banner

The idea that laid the foundation for the creation of this business model was born during Mr. Ma´s trip to San Francisco, California, where he had his first contact with the capitalist economic system, which made him realize the potential of the free market economy.

That’s why Alibaba´s website was created, by the nowadays holding group, intended to formulate a business-to-business marketplace, focused on connecting emerging Chinese businesses to the globalized world economy, providing access for the ever-growing China´s entrepreneur class to buyers from around the world.

Ma´s beliefs paid themselves when in the year 2002, just after three years after being launched, Alibaba business model became fully profitable. By 2005, Yahoo bought around 40% of Alibaba for the price of US$ 1 billion, giving the company an opportunity to partner with a search engine in order to offer its services to other countries.

The company’s zenith came with the public offering in 2014, when its IPO achieved the estimated value of US$ 25 billion, a higher offer than Apple and Amazon, by that time. The year 2021 also was special for Alibaba, since the COVID-19 pandemic boomed the online market in the whole world, which made the company reach a net income of US$ 21 billion.

How Alibaba Started - Alibaba Business Model

Alibaba mission statement:

“Alibaba Group’s mission is to make it easy to do business anywhere”

How Alibaba makes money

Alibaba Group is a massive holding that controls numerous subsidiaries and profits for a long-range of services, spearheaded by the e-commerce initiative, which represents almost 90% of the group´s revenue.

The Group also counts with other means of making money, such as advertising, membership fees, cloud computing, and also on delivery service sales. Alibaba´s income, although diverse, centers in its marketplace offerings, which connect users from every corner of the world to Chinese businesses that sell a variety of goods.

Alibaba has a commission granted for every transaction made on the sphere of its websites and, also, concerning the functioning of, it operates similarly e-bae and other companies alike, but, instead of gaining money through a transaction, they charge the merchants for advertising. generates revenue for the group by the annual fees paid by the users, which can change depending on certain pre-agreements made by the users and the Group, related to the volume of transactions.

Membership is also a solid source of revenue for Alibaba and offers the user/merchant the opportunity to subscribe to the Gold membership program, which gives them an upper hand against the other business in matters of advertised items. 

Also, since they have a solid presence in the technology realm, they offer plans for storage services, networking and security. In this list, we can mention Alipay, a tool to facilitate the payment process, and charges for every transaction and for the use of the platform.

Another ramification of the Business Group is Aliexpress, a global marketplace with a strong presence in big markets such as Russia, Brazil, and the United States, with an on-demand service.

Alibaba Group Companies - Alibaba Business Model

Alibaba Business Model Canvas

Alibaba business model canvas - Alibaba Business Model

Alibaba customer segments

  • Merchants: Chinese merchants and companies that want to advertise their products for the Chinese society and world market.
  • Shoppers: People who search for ways to shop without leaving the comfort of their houses, manufacturers that want to find suppliers in order to buy raw materials for their production.
  • Stores: Through their supermarket chain, Hemma, the Group sells food, groceries, tools, beverages and everything that a traditional supermarket should offer.

Alibaba value proposition

  • Merchants: An easy way to advertise your company to the global market, in order to increase your demands and profit margin;
  • Shoppers: Order an extensive amount of products without leaving home or set foot in China;
  • Stores: Sell basic items for homes, especificaly food, cleaning products, and other simple goods. Also available through delivery.

Alibaba channels

  • Websites 
  • Trough apps for Android and iOS platforms

Alibaba customer relationships

  • Social media
  • Users channels
  • Q&A
  • E-mail
  • Telephones

Alibaba revenue streams

  • Fees;
  • Membership programs;
  • Advertising;
  • Commissions;
  • Sales

Alibaba key resources

  • Network of Shoppers and Merchants;
  • Brand;
  • Technology Platform.

Alibaba key activities

  • Business to businesses services (B2B);
  • Consumer to consumer services  (C2C);
  • Business to consumer services (B2C);
  • Retail;
  • E-commerce;
  • Supermarkets; 
  • Payments services;
  • Cloud computing;
  • Search engine

Alibaba key partners

  • Small businesses of all kind;
  • Medium-large manufacturers;
  • Tech companies;
  • Banks;
  • IT services;
  • Softwares companies
  • Shoppers

Alibaba cost structure

  • Salaries;
  • Bonus payments;
  • Marketing; 
  • Taxes;
  • Legal fees;
  • General Maintenance;
  • Development programs;
  • Training;
  • Structures;
  • Investments;
  • Administrative and legal departments

Alibaba  competitors

  • Amazon:One of the five greatest technology companies in the US, and one of the largest retailers companies in the world. Its aggressive competition culture, combined with massive financial and influential power, gives Amazon an edge when it goes toe to toe against  its primary competitors.
  • Ebay: Pioneer in creating the actual model of online marketplace for C2C. Has an efficient delivery system and intuitive web design, that facilitates users experience when dealing in it.
  • Walmart: Second largest retail company in the US (only behind of Amazon), has an attractive membership program and a loyal set of consumers.
  • Tencent: One of Asia’s most valuable companies and the first to surpass the mark of US$ 500 billion in market value. Its solid position in IT and tech spheres always posed a great threat to Alibaba Group business, since it has not only traditional and mass approval in China, but also because of the economic and political power that possesses in that country. 

Alibaba swot analysis

Alibaba Strengths

  • Income diversity: The extension of the company, that runs through a large range of different products and services, grants a large fountain of income to subsidize the company expenditure;
  • Homeland honey: In its country of origin, China, the company enjoys of a good reputation among user and shoppers, maintaining a large contingent of loyal consumers;
  • Respectable brand: Worldwide, the company has been seen as a corporation that applies transparency in its operation, with an efficient compliance program to avoid corruption in its administration.

Alibaba Weaknesses

  • Government connection: Since China is an authoritarian regime, with a moderate, but evergoing control of its economy, Alibaba depends on its good relations with the Comunist Party in order to operate without legal problems. 

The slightest opposition or consideration towards the Chinese regime may result in complications for their operations. Such actions happened in early 2020, when the judiciary launched an obscure operation against the company, after some derogatory comments of its founder against the communist party.

  • Weak presence: Although the company has a strong presence in emerging countries, it lacks representation in top world economies such as in Europe and the United State.

Alibaba Opportunities

  • Focus in the front yard: The asian market presents an amazing opportunity for Alibaba to grow its businesses without too much expenditure. the amount of money and population that runs in its markets might be lucrative if explored the right way.
  • Eastern opportunities: Alibaba could also focus on the population of the eastern european countries that have a sleeping potential, considering the combined population and its economies.

Alibaba Threats

  • Toxic relationship: The unstable relation with the Chinese government may cause disruption in the company proceedings, and generate legal complications for them.
  • Strong competition: Alibaba´s main competitors, notadelly Amazon and Tencent, have an aggressive mindset about business.Their relentless attitude does not allow a simple mistake by Alibaba, that needs to adopt a constant innovative instance to counter them.

Upgrades: Alibaba must keep its momentum when the meter is about technology. The company needs to maintain overflow money to creative e tech departments, in order to have an edge against its competitor, since this sector is key to the development of a modern business.

In Conclusion

Alibaba’s business model has enough strength to build a solid apex for the company’s future, since it has a diverse operation, with many ways to generate income, and a brand that enjoys large appreciation from the public. This kind of model is very suggestive for other companies that apply in their line of business, but its flaw is concentrated in the importance that it gives to the company respective national market, and forces their owners to overlook potential investments abroad, so, in the long run, it may affect your plan, if you desire to expand your business beyond your country’s border.

Super Guides Banner

Leave a Reply

Your email address will not be published. Required fields are marked *



Want Receive new Business Model Analysis direct on your inbox? Subscribe now and don't miss any new posts!