The Adidas mission statement is “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience — and to do it all in a sustainable way.” And the Adidas vision statement is, “Through sport, we have the power to change lives.” The statement continues, nonetheless, “We will always strive to expand the limits of human possibilities to include and unite people in sport and to create a more sustainable world.”
As a globally-renowned sportswear and lifestyle brand, Adidas has become inseparable from quality, style, and innovation since its founding in 1949 by Adolf Dassler. With its instantly recognizable three-stripe logo, Adidas has become a leader in athletic apparel and footwear manufacturing around the world. The company continues to pioneer design and technology advances within its products to create garments that are as comfortable as they are stylish — perfect for athletes or fashion lovers alike.
Adidas’ commitment to excellence has been the driving force behind their iconic designs since 1949, inspiring them to become the world’s greatest sports brand. This mission is articulated through four key components: revolutionizing sports merchandise with superior products, producing it in an environmentally-friendly manner, advocating for sports as a lifestyle, and delivering an excellent customer experience.
It is through these components that they articulate their vision/purpose: “Through sport, we have the power to change lives.”
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Adidas Mission Statement
Adidas’ mission statement is “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience — and to do it all in a sustainable way.”
Adidas’ mission places a strong emphasis on excellence — from product design and innovation to customer experience and commitment to sustainability. The company understands that for it to achieve its goal of becoming and remaining one of the leading brands within its sector, it must continue developing both its product range and company operations to meet rapidly evolving consumer demands.
In terms of providing high-quality products, Adidas invests heavily in research and development, which enables them to stay ahead of their competitors when it comes to introducing fashion-forward designs and technological advancements into their collections.
For example, they developed innovative materials such as Climacool mesh which acts as an air conditioning system for athletes; and Primeknit upper fabric, which provides superior comfort during physical activity. By collaborating with top athletes — including James Harden, Lionel Messi & Beyoncé (Adidas and Beyoncé parted ways in March 2023) — Adidas ensures relevant partnerships that can speak directly to global audiences are formed; thereby driving new customers towards their brand portfolio.
Adidas goes the extra mile to provide their customers with not just an excellent product when purchasing athletic products, but also an unparalleled shopping experience across all touchpoints of their customer journey. They utilize predictive analytics to better understand consumer behavior and make tailored recommendations, as well as reliable delivery tracking systems to ensure maximum convenience — making sure that customers feel valued no matter how large or small their purchase might be.
The statement emphasizes these components:
Revolutionize sports merchandise with the best sports items.
Adidas’ mission of revolutionizing sports merchandise is a result of its commitment to providing the best quality, most innovative products to global athletes and sports enthusiasts. The company has invested heavily in research and development to refine and create unique products for all levels of athletes.
With superior innovation, top-notch manufacturing processes, the use of cutting-edge technologies, and high-quality materials, Adidas consistently delivers leading performance-enhancing merchandise that can help any athlete reach their goals. From performance running shoes, and footballs, to training apparel and equipment; Adidas has created various categories of items designed to suit anyone’s tastes or needs.
Using modern technology like 3D printing, seamless knitting constructions, and cutting-edge materials like boost foam cushioning helps the company gain a competitive edge in the market. As part of its focus on producing quality sporting goods with ultimate comfort for athletes at all levels; Adidas has been continuously pushing boundaries by introducing both seasonal collections and lifestyle collections that are suitable for everyday wear.
Adidas continuously strives to be an exemplary producer and supplier of superior sporting goods. Being a proponent of gender equality, they support multiple initiatives that provide equal access to resources for people belonging to all demographics, regardless of nationality, sex, or physical abilities. The commitment to their mission statement of creating and selling the best sports products in the world and providing excellent customer service makes them particularly powerful. This, in turn, benefits both customers and communities.
Doing it all in a sustainable way
Adidas also has a strong focus on renewable energy for its operations. To reduce its carbon footprint and minimize emissions globally, it is dedicated to increasing investments in clean power solutions such as solar and wind energy. It aims for operational climate neutrality by 2025 and full climate neutrality by 2050. The company continues to explore new ways to benefit from renewable sources of energy, including looking into collaborative projects with businesses along its supply chain.
In addition, Adidas strives for innovation around recycling and taking back products at the end of their lifecycle. For example, it has worked with Parley for the Oceans, an organization that aims to protect oceans through collaborations between creative minds — on projects whereby ocean plastic is being incorporated into products such as shoes to create a zero-waste cycle across its collections.
Adidas strives to continually improve its environmental sustainability practices, including reducing carbon emissions from production sites and utilizing resources efficiently. They are committed to meeting international social compliance laws while still producing top-quality gear with minimal environmental impact.
Promoting sports as a lifestyle
Adidas strives to promote sports as a lifestyle, displaying their dedication to forging connections with their customers. This mission statement is intended to cultivate a sense of enthusiasm for sports and serve as a vehicle for enhancing the lives of their customers.
To accomplish this goal, Adidas implements several strategies, such as creating collaborations with athletes and celebrities, engaging in meaningful content across social media channels, strengthening partnerships and sponsorships with professional leagues worldwide, developing innovative products designed specifically for athletes, and introducing new trends within the industry.
Adidas sees sport as more than just a way of life — it’s also a powerful platform to empower people through physical activity and health education. Thus, they have made investments in both marketing campaigns and product design that focus on inspiring young people to become engaged in sports activities. This includes promoting healthy living through exercise while being an advocate for diversity and inclusion by providing access to equipment regardless of financial constraints or physical abilities.
By establishing itself as a trusted authority on sportswear apparel and accessories, Adidas can offer superior customer service while encouraging the growth of sporting culture worldwide. Through its mission statement, Adidas hopes to not only enhance lifestyles but also create long-lasting relationships between customers and the brand, while inspiring athletes everywhere through its purpose-driven campaigns.
Offering the best service and consumer experience
Adidas understands how vital it is to provide exemplary customer service, striving for a positive experience. This commitment is rooted in providing bespoke interactions, efficient processes, and delivering added value for consumers that go beyond the product itself.
Customers can engage with Adidas representatives on a personalized level, helping them meet their individual goals. Interactions take the form of meaningful conversations via telephone, email, retail stores, and social media comments. Customer satisfaction is also ensured through quality control. Products are subjected to rigorous standards before being released onto the market, as well as conforming strictly with legal requirements.
In addition, Adidas strives for a streamlined buying process that makes shopping convenient for customers while remaining efficient for the company’s operations. Through digital assistance tools like virtual try-on measures, online ordering systems, automated chatbots, etc., customers can easily navigate the purchasing process without too much hassle or wait times, which contributes positively to their overall experiences with Adidas products and services.
Adidas commits to offering value beyond physical products. It equips its staff with the necessary training to provide advice about sports performance accessories such as shoes and handle post-purchase troubleshooting needs. To show appreciation for customers engaging with Adidas brands, special offers like discounts, loyalty points, and exclusive gifts are available. By offering these ongoing initiatives, Adidas strives to go above and beyond its mission statement of providing the best service and consumer experience.
Adidas Vision Statement
With the goal of creating and selling products that offer endurance, quality, performance, and sustainability to athletes around the world, Adidas’s vision statement reflects its commitment to excellence in all areas of business.
The purpose/vision of Adidas is, “Through sport, we have the power to change lives.” The statement continues, nonetheless, “We will always strive to expand the limits of human possibilities to include and unite people in sport and to create a more sustainable world.”
The company recognizes that sports can be an essential factor that people use as a source of motivation and positive change in their lives, both on and off the field. This idea also reflects Adidas’ long-standing passion for making a positive impact on communities through offering sports opportunities to those who may not otherwise have access or exposure.
In addition, Adidas strives to unite people globally with its high-performance products that offer lasting durability, while simultaneously creating a more sustainable future through progressive initiatives that focus on reducing emissions and waste. To make progress in improving the planet while establishing industry leadership in product quality and innovation, Adidas has committed to supporting local communities around the world by providing enabling resources.
This is further complemented by pledges to pursue fairer labor practices within its supply chains so that athletes can receive top-tier gear without any ethical concerns about how it was produced or sourced going forward. Ultimately, this ensures that regardless of where or what background people come from, sports should always be accessible as an outlet for self-growth: something Adidas aims to help facilitate.
The statement emphasizes these components:
Unite people through sports
Since its formation, Adidas has achieved its goal of becoming a globally-recognized brand and continues to extend its reach to people around the world. Its vision and purpose are to connect individuals through sports and build a sustainable future. To accomplish this objective, Adidas partners with various stakeholders, global partners, marketing organizations, and other groups to promote their products worldwide. These collaborations allow them to benefit from media coverage, direct connections with consumers, and other resources available in these nations.
The company strives to offer an inclusive environment for athletes everywhere, regardless of gender or ability. Through encouraging diversity in sportswear designs, Adidas seeks to represent all backgrounds within the realm of sports. It also pushes forward innovations in sportswear technology so that they can provide performance-enhancing clothing at accessible prices for athletes worldwide.
Adidas endeavors to make sports experiences as accessible and available as possible, often partnering with leading NGOs such as Right to Play to combat funding issues that otherwise impede access. They are also giving people of all backgrounds the opportunity to understand the power of collaboration and coming together through sport, creating a bridge and unifying individuals from different socioeconomic statuses that did not previously exist.
Change Lives through Excellence, Innovation, and Performance
Adidas’ vision statement reflects the company’s desire to create impactful change through excellence, innovation, and performance. Adidas strives to produce the most pioneering and cutting-edge products in the sports industry, with a view to making a positive impact on people’s lives across the globe. With this in mind, the company strives for excellence and innovation in everything they do, from product design to customer service.
At its core, Adidas seeks to continuously improve its products and services so that customers can experience lasting success. To that end, they invest significant resources in researching new materials and technologies, as well as developing new production methods. This helps them stay ahead of the competition while also driving down costs, so customers benefit from lower prices.
In addition to this focus on quality improvement, they are committed to keeping up with current trends within their target markets. By understanding their customer base better than anyone else — what makes them tick and what drives their purchases — Adidas develops products that deliver superior performance for every athlete at all levels of skill or fitness.
Adidas is dedicated not only to delivering products of superior quality at competitive prices, but also to making their manufacturing practices as sustainable as possible. They understand that reducing waste can both safeguard the environment and reduce costs in the long run; thus, sustainability has a prominent place within their mission and vision statements, highlighting its importance in safeguarding our resources for present and future generations.
Expanding Athletes’ Limits to Prove What’s Possible
Adidas’ vision is to support athletes in expanding their limits to prove what’s possible. By designing and creating innovative products, Adidas works to provide athletes with the tools and resources they need to achieve their maximum potential.
As an athletic brand, Adidas is committed to creating the best performance wear for athletes worldwide so that no matter how hard they train or compete, they can continue reaching new heights and staying a step ahead of the competition.
Through cutting-edge technology and design, Adidas strives to give athletes access to quality apparel that both improves their comfort and promotes optimal physical performance. Whether it be through shoes designed specifically for running sprints or providing breathable sweat-resistant fabric perfect for any sport, Adidas always has athletes covered when it comes to pushing their boundaries to reach peak performance.
In addition, Adidas continues to work diligently towards producing advancements in sports science research aimed at helping athletes maximize their skill set on the field or court. By constantly researching more efficient ways of training as well as ways in which conditioning techniques can enhance athletic output, they are confident that they can help competitive players make strides towards achieving their goals quicker than ever before.
For those who are just looking to remain active as a hobby or form of exercise but also want premium gear from reliable manufacturers, Adidas provides the perfect solution. They continue to create ample options so that their customers can look good while exercising while still maintaining comfort and quality.
Conclusion
Adidas’ well-defined mission and vision statements serve to remind the company’s employees of their goals, while also providing useful guidance when planning strategies and decisions. It is clear that Adidas prioritizes sustainability, comfort, and style with their products, as well as a larger outlook of inspiring people in sports and creating a more sustainable world.
By staying true to these commitments, they have become one of the most recognizable sportswear brands in the world today. From iconic sneakers to revolutionary fashion pieces, Adidas has managed to revolutionize sports merchandise with superior products since 1949 and will continue to do so for many years to come.