48 Mission Statement Examples

Mission Statement Examples

A mission statement is a powerful tool for defining an organization’s core purpose, values, and objectives. It communicates why a business exists and what it aims to achieve, serving as a guiding star for decision-making and strategic planning.  In this article, we will explore mission statements from some of the world’s largest companies, providing insights […]

Trader Joe’s Mission Statement

Trader Joe's Mission Statement

The Trader Joe mission statement is, “We are committed to providing our customers outstanding value in the form of the best quality products at the best everyday prices.” Their core values are integrity, product-driven company, WOW customer service, no bureaucracy, kaizen, and making the stores their brand (“The store is our brand”). Trader Joe’s is […]

Amazon Marketing Strategy: Case Study

Amazon Marketing Strategy

The Amazon Marketing Strategy has been largely responsible for the company’s meteoric rise to becoming one of the most powerful players in the global market. Dissimilar to conventional marketing approaches, Amazon’s strategy has revolutionized the way businesses operate, reach out to customers, and leave a lasting impact on their shelves, both virtual and physical. This […]

WhatsApp Business Model

Whatsapp Business Model Canvas

The WhatsApp business model can be considered a multisided platform that connects users that want to message each other for free securely, independently of its cellphone operating system. Whatsapp has recently added businesses as its customers. Let’s find out why! Today, the most used instant messaging application worldwide, without any competition threat even visible in […]

Dunkin’ Donuts SWOT Analysis

Dunkin' Donuts SWOT Analysis

Dunkin’ Donuts is a popular American multinational coffee and doughnut company known for its delicious doughnuts, coffee, and other breakfast items. The company was founded by William Rosenberg in 1950 in Quincy, Massachusetts, USA. It started as a single store called “Open Kettle” that sold doughnuts and coffee, but later changed its name to Dunkin’ […]

Top 12 Amazon Competitors in 2024

Amazon Competitors

Since Amazon’s rise to the top of the e-commerce world, Amazon’s competitors have steadily grown in number and size as they seek to carve out their own slice of the market. With an ever-changing digital landscape, businesses need to stay ahead of the competition. But with so many potential Amazon alternatives out there, which are […]



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