The Palantir business model was born from the necessity to combat modern-day terrorism, without compromising citizens’ fundamental rights. The company was designed to support United States intelligence services in the analyses of data, preventing possible threats, although, during recent years, it started to offer its services to private companies. Nowadays, the company has four consolidated […]
The OpenSea business model has scalable capabilities centered around allowing users to purchase, sell, and trade non-fungible tokens via its website. They make money through service fees generated whenever a digital asset is sold on their website. Since its launch, OpenSea has raised more than $421 million through NFT sales. A brief history of OpenSea […]
When it comes to business and organizational planning, you’ll undoubtedly hear about SWOT analysis. What is the SWOT analysis, and why should you use it? Simply put, SWOT analysis is a tool that can help you to evaluate your organization’s strengths, weaknesses, opportunities, and threats. It’s an essential tool for understanding your business environment and […]
As the name implies, the user story is about the relationship between the user and the product, seen from the perspective of the customer. It is an effective way to understand why – or why not – they would want your product, and it is particularly helpful to visualize some new or more specific functionality, […]
If you are thinking of starting a new business or planning to launch a new product in the market, now is the perfect time for you to understand the meaning and application of customer discovery. Many startups were not able to survive in the market. Quite often, the problem is that new innovative ideas fail […]
What is a brand promise? The question you have just read is something that many business owners ask themselves, especially when they are first starting. A brand promise is essentially a statement that defines what your company stands for. It can be something as simple as “we always put our customers first” or “we provide […]
