What is the Blue Ocean Strategy?

blue ocean strategy

The Blue Ocean Strategy defends that the focus of the business shouldn’t be  beating the competition, but, on the contrary, make it irrelevant, by creating a kid of new market. According to this strategy, the market limits and the industry frames are never stable or stuck. They can be rebuilt by new actions from the […]

What is the Value Proposition Canvas?

Value Proposition Canvas

Value Proposition Canvas is a business model tool that helps you make sure that a company’s product or service is positioned around customers’ values and needs. The tool has been created by Alexander Osterwalder, Yves Pigneur, and Alan Smith. The same authors of the Business Model Canvas, aiming to map the value perceived by customers. […]

Long Tail Business Model

Long Tail Business Model Canvas

The Long Tail Business Model works by selling a wide variety of niche products, which individually sell very little, but which in total generate high sales volume. Nowadays, search engines have made it possible for to consumers find anything they want all over the world, no matter how specific their interests and tastes are. At […]

What is Minimum Viable Product (MVP)?

what is a minimum viable product mvp main characteristics

Minimum Viable Product (MVP) is about a first version of the product, with minimum features, just to be presented to target audience and get feedback on it. That way, the company can verify the interest of the customers on the idea. One of the biggest mistakes of a great part of entrepreneurs is launching products without […]

What is the difference between Business Model and Business Plan?

difference between business model and business plan

It’s very common to make confusion on what’s the difference between Business Model and Business Plan. But, in fact, they are similar only in name. Their functions and purposes are quite different and, actually, complementary. While the business model refers to a one-page representation of how a company creates, delivers, and captures value, the business […]



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