Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.
Some of the greatest current brands, such as Facebook and Amazon have their businesses built upon network effects: the value of their products increases as the importance of the network does. However, not all businesses are able to develop network effects – and not all of them should, anyway. There are many different approaches and […]
Let’s get straight to the point: it is fair to say that the book Business Model Generation, by Alex Osterwalder and Yves Pigneur, is the best reference for the development of absolutely any business model. In the end of the day, it is a simple and intuitive script to be completed before starting any new […]
The Blue Ocean Strategy defends that the focus of the business shouldn’t be beating the competition, but, on the contrary, make it irrelevant, by creating a kid of new market. According to this strategy, the market limits and the industry frames are never stable or stuck. They can be rebuilt by new actions from the […]
The Lean Startup core idea is to avoid waste of time and resources when developing a new product or service. The term Lean Startup was coined by Eric Ries, in a book named the same. The thing is that many startups begin with a new idea that they believe people want. Then, they spend several […]
Value Proposition Canvas is a business model tool that helps you make sure that a company’s product or service is positioned around customers’ values and needs. The tool has been created by Alexander Osterwalder, Yves Pigneur, and Alan Smith. The same authors of the Business Model Canvas, aiming to map the value perceived by customers. […]
Minimum Viable Product (MVP) is about a first version of the product, with minimum features, just to be presented to target audience and get feedback on it. That way, the company can verify the interest of the customers on the idea. One of the biggest mistakes of a great part of entrepreneurs is launching products without […]
