Business Model Canvas Explained

SUPER GUIDE: Business Model Canvas Explained

The Super Guide about Business Model Canvas Explained is a complete guide on what exactly a business model canvas is and how to go about constructing yours correctly.

Table of content

1. Introduction
2. What Is Business Model Canvas?
3. What Are The Benefits Of The Bmc?
   1. It Is Focused
   2. Bmc Is Clear And Concise
   3. Targets Customers’ Needs
   4. Reduces The Risk Of Failure
   5. Scientific Framework
   6. Visual Format
   7. Accessibility
   8. Flexibility
4. Business Model Canvas Blocks Explained
   1. Customer Segment
      1. Why Is Customer Segmentation Important?
         1. More Effective Messaging
         2. Improved Products
         3. Improved Customer Targeting
         4. Higher Returns On Marketing Investments
      2. Customer Segmentation Models
         1. Demographic
         2. Geographic
         3. Psychographic
         4. Technographic
         5. Behavioral
         6. Needs-Based
         7. Value-Based
      3. How To Determine Customer Segment?
         1. Depth Of Pain
         2. Budget
         3. Reach
         4. Market Size
         5. Value
      4. Types Of Customer Segments
         1. Mass Market
         2. Niche Market
         3. Segmented
         4. Diversified
         5. Multilateral Platform (Or Multilateral Markets)
   2. Value Proposition
      1. Elements For Value Creation
         1. Newness
         2. Performance
         3. Personalization
         4. Status
         5. Price
         6. Cost Reduction
         7. Risk Reduction
         8. Accessibility
         9. Convenience/Usability
      2. How To Design A Value Proposition
   3. Distribution Channels
      1. Why Are Distribution Channels Important?
         1. Timely Delivery Of Products
         2. Maintain Stock Of Products
         3. Provides Market Information
         4. Promotion Of Goods
         5. Provide Finance
         6. Generates Employment
         7. Distribution Of Risk
      2. Phases Of The Distribution Channel
         1. Awareness
         2. Evaluation
         3. Purchase
         4. Delivery
         5. After-Sales
      3. 3 Forms Of Distribution Channels
         1. Direct Distribution Channel
         2. Indirect Distribution Channel
         3. Hybrid Distribution Channel
      4. Types Of Distribution Channels
         1. Personal Sale
         2. Internet
         3. Telephone
         4. Traditional And Electronic Mail
         5. Retailers
         6. Representatives
         7. Distributors
      5. How To Choose The Right Distribution Channel For Your Product
         1. Consider Your Company’s Goals
         2. Be Practical
         3. Look For Natural Partners
         4. Minimize Conflict
   4. Customer Relationship
      1. Motivations For Customer Relationships
         1. Customer Acquisition
            1. Content Marketing
            2. Email Marketing
            3. Social Media Marketing
         2. Customer Retention
            1. Defending A Point Of View
            2. Invoking The Ego
            3. Reducing Pain
            4. Offering Extra Benefits
            5. Making Personal
            6. Maintaining Quality
            7. Choosing The Communication Channel
         3. Sales Expansion
      2. Customer Relationship Categories
         1. Self-Service
         2. Automated Services
         3. Communities
         4. Personal Assistance
         5. Dedicated Personal Assistance
         6. Co-Creation
      3. Importance Of Customer Relationships
   5. Revenue Streams
      1. How To Choose Your Revenue Streams
         1. Choose The Most Realistic Stream
         2. Extend Your Value
         3. Attract The Right Investors
         4. Be Flexible
      2. Different Ways To Generate Revenue Streams
         1. Direct Sales
         2. Freemium
         3. Asset Sale
         4. Usage Fee
         5. Subscription Fee
         6. Lending, Renting, Or Leasing
         7. Licensing
         8. Brokerage Fee
         9. Advertising
      3. Pricing Mechanisms
         1. In The Fixed-Price System
            1. List Pricing
            2. Product Feature Dependent
            3. Customer Segment Dependent
            4. Volume Dependent
         2. In The System Of Dynamic Price
            1. Negotiation (Bargaining)
            2. Yield Management
            3. Real-Time Market
            4. Auctioning
   6. Key Resources
      1. Types Of Key Resources
         1. Tangible
         2. Intangible
         3. Human
         4. Financial
      2. Key Resources And Value Propositions
         1. Product-Driven Businesses
         2. Scope-Driven Businesses
         3. Infrastructure-Driven Businesses
      3. How To Determine Your Key Resources
   7. Key Activities
      1. Categories Of Key Activities
         1. Production
         2. Problem-Solving
         3. Platform/Network
      2. Typical Activities
         1. Research And Development
            1. New Product Research
            2. New Product Development
            3. Updates Of Existing Products
            4. Quality Checks
            5. Innovation
         2. Production
            1. Product Selection And Design
            2. Production Process Selection
            3. Correct Production Capacity
            4. Production Planning
            5. Production Control
            6. Quality And Cost Control
            7. Inventory Control
            8. Machine Maintenance And Replacement
         3. Marketing
            1. Strategy
            2. Market Research
            3. Product Development
            4. Communications
            5. Sales Support
            6. Events
         4. Sales And Customer Service
      3. Which Key Activities Are Critical To Your Value Proposition?
         1. Brainstorm And Interview
         2. Work With A Capability Map
         3. Work With An Operating Model
   8. Key Partners
      1. Types Of Key Partners
         1. Supplier
         2. Non-Competitors
         3. Joint Ventures
         4. Co-Opetition
      2. Motivations For Partnerships
         1. Optimization And Economy Of Scale
         2. Reduction Of Risk And Uncertainty
         3. Acquisition Of Particular Resources And Activities
      3. Observations When Selecting Key Partners
   9. Cost Structure
      1. Cost Structure Types
         1. Value-Driven Structure
         2. Cost-Driven Structure
      2. Characteristics
         1. Fixed Costs
         2. Variable Costs
         3. Economies Of Scale
         4. Economies Of Scope
      3. Importance Of Cost Structures
      4. What To Ask When Creating A Cost Structure
5. Real Examples Of The Business Model Canvas
   1. Airbnb’s Business Model Canvas
      1. Airbnb’s Customer Segments
      2. Airbnb’s Value Propositions
      3. Airbnb’s Channels
      4. Airbnb’s Customer Relationships
      5. Airbnb’s Revenue Streams
      6. Airbnb’s Key Resources
      7. Airbnb’s Key Activities
      8. Airbnb’s Key Partners
      9. Airbnb’s Cost Structure
   2. Linkedin’s Business Model Canvas
      1. Linkedin’s Customer Segments
      2. Linkedin’s Value Propositions
      3. Linkedin’s Channels
      4. Linkedin’s Customer Relationships
      5. Linkedin’s Revenue Streams
      6. Linkedin’s Key Resources
      7. Linkedin’s Key Activities
      8. Linkedin’s Key Partners
      9. Linkedin’s Cost Structure
   3. Google’s Business Model Canvas
      1. Google’s Customer Segments
      2. Google’s Value Propositions
      3. Google’s Channels
      4. Google’s Customer Relationships
      5. Google’s Revenue Streams
      6. Google’s Key Resources
      7. Google’s Key Activities
      8. Google’s Key Partners
      9. Google’s Cost Structure
   4. Facebook’s Business Model Canvas
      1. Facebook’s Customer Segments
      2. Facebook’s Value Propositions
      3. Facebook’s Channels
      4. Facebook’s Customer Relationships
      5. Facebook’s Revenue Streams
      6. Facebook’s Key Resources
      7. Facebook’s Key Activities
      8. Facebook’s Key Partners
      9. Facebook’s Cost Structure
   5. Apple’s Business Model Canvas
      1. Apple’s Customer Segments
      2. Apple’s Value Propositions
      3. Apple’s Channels
      4. Apple’s Customer Relationships
      5. Apple’s Revenue Streams
      6. Apple’s Key Resources
      7. Apple’s Key Activities
      8. Apple’s Key Partners
      9. Apple’s Cost Structure
   6. Amazon’s Business Model Canvas
      1. Amazon’s Customer Segments
      2. Amazon’s Value Propositions
      3. Amazon’s Channels
      4. Amazon’s Customer Relationships
      5. Amazon’s Revenue Streams
      6. Amazon’s Key Resources
      7. Amazon’s Key Activities
      8. Amazon’s Key Partners
      9. Amazon’s Cost Structure
   7. Uber’s Business Model Canvas
      1. Uber’s Customer Segments
      2. Uber’s Value Propositions
      3. Uber’s Channels
      4. Uber’s Customer Relationships
      5. Uber’s Revenue Streams
      6. Uber’s Key Resources
      7. Uber’s Key Activities
      8. Uber’s Key Partners
      9. Uber’s Cost Structure
   8. Netflix’s Business Model Canvas
      1. Netflix’s Customer Segments
      2. Netflix’s Value Propositions
      3. Netflix’s Channels
      4. Netflix’s Customer Relationships
      5. Netflix’s Revenue Streams
      6. Netflix’s Key Resources
      7. Netflix’s Key Activities
      8. Netflix’s Key Partners
      9. Netflix’s Cost Structure
   9. Nike’s Business Model Canvas
      1. Nike’s Customer Segments
      2. Nike’s Value Propositions
      3. Nike’s Channels
      4. Nike’s Customer Relationships
      5. Nike’s Revenue Streams
      6. Nike’s Key Resources
      7. Nike’s Key Activities
      8. Nike’s Key Partners
      9. Nike’s Cost Structure
   10. Starbucks’ Business Model Canvas
       1. Starbucks’ Customer Segments
       2. Starbucks’ Value Propositions
       3. Starbucks’ Channels
       4. Starbucks’ Customer Relationships
       5. Starbucks’ Revenue Streams
       6. Starbucks’ Key Resources
       7. Starbucks’ Key Activities
       8. Starbucks’ Key Partners
       9. Starbucks’ Cost Structure
   11. Sephora’s Business Model Canvas
       1. Sephora’s Customer Segments
       2. Sephora’s Value Propositions
       3. Sephora’s Channels
       4. Sephora’s Customer Relationships
       5. Sephora’s Revenue Streams
       6. Sephora’s Key Resources
       7. Sephora’s Key Activities
       8. Sephora’s Key Partners
       9. Sephora’s Cost Structure
   12. Ikea’s Business Model Canvas
       1. Ikea’s Customer Segments
       2. Ikea’s Value Propositions
       3. Ikea’s Channels
       4. Ikea’s Customer Relationships
       5. Ikea’s Revenue Streams
       6. Ikea’s Key Resources
       7. Ikea’s Key Activities
       8. Ikea’s Key Partners
       9. Ikea’s Cost Structure
   13. Walmart’s Business Model Canvas
       1. Walmart’s Customer Segments
       2. Walmart’s Value Propositions
       3. Walmart’s Channels
       4. Walmart’s Customer Relationships
       5. Walmart’s Revenue Streams
       6. Walmart’s Key Resources
       7. Walmart’s Key Activities
       8. Walmart’s Key Partners
       9. Walmart’s Cost Structure
   14. Zara’s Business Model Canvas
       1. Zara’s Customer Segments
       2. Zara’s Value Propositions
       3. Zara’s Channels
       4. Zara’s Customer Relationships
       5. Zara’s Revenue Streams
       6. Zara’s Key Resources
       7. Zara’s Key Activities
       8. Zara’s Key Partners
       9. Zara’s Cost Structure
   15. Mcdonald’s Business Model Canvas
       1. Mcdonald’s Customer Segments
       2. Mcdonald’s Value Propositions
       3. Mcdonald’s Channels
       4. Mcdonald’s Customer Relationships
       5. Mcdonald’s Revenue Streams
       6. Mcdonald’s Key Resources
       7. Mcdonald’s Key Activities
       8. Mcdonald’s Key Partners
       9. Mcdonald’s Cost Structure
   16. Spotify’s Business Model Canvas
       1. Spotify’s Customer Segments
       2. Spotify’s Value Propositions
          1. Value Propositions To Users
          2. Value Propositions To Content Creators
          3. Value Propositions To Advertisers
       3. Spotify’s Channels
       4. Spotify’s Customer Relationships
       5. Spotify’s Revenue Streams
       6. Spotify’s Key Resources
       7. Spotify’s Key Activities
       8. Spotify’s Key Partners
       9. Spotify’s Cost Structure
   17. Coca-Cola’s Business Model Canvas
       1. Coca-Cola Customer Segments
       2. Coca-Cola’s Value Propositions
       3. Coca-Cola’s Channels
       4. Coca-Cola’s Customer Relationships
       5. Coca-Cola’s Revenue Streams
       6. Coca-Cola’s Key Resources
       7. Coca-Cola’s Key Activities
       8. Coca-Cola’s Key Partners
       9. Coca-Cola’s Cost Structure
6. Some Tips For Beginners
7. A Step-By-Step Guide To Creating A Business Model Canvas
   1. Step 1: Customer Segments
      1. Segment Dimensions
      2. Segment Composition
      3. Problems, Needs, Habits & Current Alternatives
      4. Output
   2. Step 2: Value Propositions
      1. Output
   3. Step 3: Channels
      1. Output
   4. Step 4: Customer Relationships
      1. Output
   5. Step 5: Revenue Streams
      1. Output
   6. Step 6: Key Activities
      1. Outputs
   7. Step 7: Key Resources
      1. Outputs
   8. Step 8: Key Partnerships
      1. Outputs
   9. Step 9: Cost Structure
      1. Outputs
   10. Step 10: Applications & Analysis
       1. Core Applications
       2. Competitiveness
8. What To Do After
9. What Does The Business Model Canvas Lack?
   1. Strategy Is Not Taken Into Account
   2. There Can Be More To Profits Than Costs And Revenues
   3. It Is Not In The Right Order
   4. It Does Not Show Any Interconnections
   5. It Does Not Acknowledge The Company’s Role Within Its Ecosystem
   6. Competition, History, And Other External Factors Are Absent
10. Conclusion

Read an excerpt from this Business Model Canvas Explained Super Guide:

“The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of a business’s plan for delivering value to its customers and making money. It is especially helpful for quickly conveying the key facets of a business on one page, instead of using an extensive traditional business plan spread across multiple pages. “

This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you.

Product images are for illustrative purposes only