Business Models Sides

Today there are wide variety of tools available for modeling businesses before giving birth to your new venture. The most popular is the Business Model Canvas, by Alexander Osterwalder. But there are other valid contributions, such as the Lean Canvas and the Value Proposition Canvas.

But, no matter how simple and intuitive they might seem, sometimes, especially in the early days of your business idea planning, it may be overwhelming to fill in the canvases and to understand the applicability of the models.

The goal of this guide is to make you visualize the canvases like simpler mental models, by dividing them into macro perspectives, before you start visualizing and filling each block, individually.