Company Mission Statements

SUPER GUIDE: Company Mission Statements

The Super Guide about Company Mission Statements is a complete guide on how a well-defined mission statement is essential to any company, highlighting its core values, goals, and priorities.

Table of content

1. Introduction
2. What Is A Mission Statement?
3. Vision Statement
4. Mission Statement Vs. Vision Statement
   1. Nature Of Operations
   2. Target Market
   3. Means Of Executing Operations
   4. Hopes And Dreams
   5. Nature Of A Problem Being Solved
   6. Expected Deliverables/Changes
   7. Business Continuity
   8. Sustainability Of Operations/Going Concern
   9. Communication Of Purpose
   10. Inspiration
   11. Organizational Culture
   12. Governance
   13. Internationalization
   14. Stakeholders’ Returns
5. What Are The Three Parts Of A Mission Statement?
   1. Brand Purpose
   2. Brand Values
   3. Brand Goals
6. How Long Should A Mission Statement Be?
7. Why Is A Mission Statement Important?
   1. Mission Statements Guide The Company Forward
   2. Mission Statements Focus Your Energy And Attention
   3. Mission Statements Spark New Ideas
   4. Mission Statements Shape The Company Culture
   5. Mission Statements Establish Consistency
   6. Provides A Powerful Message To The Public
   7. Drive Action
8. Characteristics Of A Compelling Mission Statement
   1. They Are Short
   2. They Are Unique To Your Business
   3. They Create Expectations
   4. They Are Realistic
   5. They Are Memorable
   6. They Are Active
   7. They Are Positive
   8. They Are Adaptable
   9. They Are Targeted
9. Best Mission Statement Examples
   1. Adidas
   2. Aldi
   3. Amazon
   4. American Red Cross
   5. American Express
   6. Apple
   7. Asana
   8. Buffer
   9. Coca-Cola
   10. Cisco Systems, Inc.
   11. Cradles To Crayons
   12. Comcast
   13. Exxonmobil
   14. Google
   15. Honest Tea
   16. Ibm
   17. Ikea
   18. Instacart
   19. Invisionapp
   20. Invisible Children
   21. Jetblue
   22. Life Is Good
   23. Lyft
   24. Linkedin
   25. L’oréal Group
   26. Microsoft
   27. Magic Spoon
   28. Mayo Clinic
   29. Nordstrom
   30. Netflix
   31. Nike
   32. Oracle
   33. Old Guys Rule
   34. Prezi
   35. Patagonia 52
   36. Paypal
   37. Rotary
   38. Red Bull
   39. Ride Rich
   40. Slack
   41. Starbucks
   42. Sweetgreen
   43. Southwest Airlines
   44. Samsung
   45. Tinypulse
   46. The Spoiled Mama
   47. Tesla
   48. Ted: Spread Ideas
   49. Udemy
   50. Uber
   51. Universal Health Services, Inc.
   52. U.S. Bank
   53. Vanguard Group
   54. Walmart
   55. Wework
   56. Warby Parker
   57. Workday
   58. Yeti
10. Tips To Write A Perfect Mission Statement
    1. Be Brief
    2. Be Unique
    3. Know Your Target Audience
    4. Create Expectations
    5. Be Realistic
    6. Be Memorable
    7. Keep It Positive
    8. Use Active Verbs
    9. Make It Adaptable
    10. Use The Vips Method
        1. V – Value
        2. I – Inspiration
        3. P – Plausibility
        4. S – Specifics
11. How To Write A Mission Statement
    1. Explain Your Company’s Product Or Service Offering
    2. Identify The Company’s Core Values
    3. Connect How Your Company’s Offering Aligns With Your Values
    4. Condense These Statements Into One
    5. Make Sure It’s Clear, Concise, And Free Of Fluff
12. Common Mission Statement Mistakes To Avoid
    1. Leaving Little Space For Inspiration
    2. Lacking Personality And Fun
    3. Using Buzzwords And Jargon
13. What To Do After Writing Mission Statement
14. Conclusion

Read an excerpt from this Company Mission Statements Super Guide:

“A company’s mission statement is a brief and official expression of the goals and principles guiding the operations of the company. It outlines what the company wants to accomplish and acts as a guide for decision-making, illustrating the path the organization and its employees will follow. The mission statement is detailed, comprehensive, and memorable; it conveys the company’s one-of-a-kind
value to customers, employees, and other stakeholders. In addition, it reflects the company’s culture and identity and is connected with its aims and objectives.”

This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you.

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