Who Owns Kick?

Who owns Kick? Kick is owned by Kick Streaming Pty Ltd., a legal entity established in Australia in 2022. The sole shareholder of Kick Streaming Pty Ltd. is Easygo Entertainment Pty Ltd., owned by Ed Craven and Bijan Tehrani, the co-founders of Stake.

Kick, a new but well-known platform in the online streaming industry, has an exciting ownership structure. The project was developed by a group of talented entrepreneurs, Bijan Tehrani and Ed Craven, who have achieved recognition for their endeavors in cryptocurrency and online gambling ventures, such as Stake.com. Not only did Tehrani and Craven establish Kick, but they also continue to own and operate the platform, relentlessly guiding its growth and success.

Though the Stake founders do not directly own Kick, they are the majority shareholders of the company that ultimately controls the streaming platform. Ashwood Holdings Pty Ltd., wholly owned by billionaire Ed Craven, holds a one-third stake in Easygo Entertainment, while Bijan Tehrani owns the remaining two-thirds.

Kick’s intricate ownership structure became apparent following the platform’s release of its official iOS app, which necessitated disclosing its valid legal and organizational framework.

Embracing their entrepreneurial spirit, Tehrani and Craven have strategically expanded Kick’s brand by securing partnerships with active streamers from various niches.

While they remain committed to their gambling roots, solidifying deals with prominent gambling streamers, especially those in the thriving casino category, Tehrani and Craven have diversified the platform’s offerings. They have inked significant agreements with influential personalities like Hikaru Nakamura, the renowned chess grandmaster, to mark this diversification.

The ownership structure of Kick reflects Tehrani and Craven’s visionary approach, which has relentlessly steered the platform toward greater heights.

Top Kick Individual Shareholders

Bijan Tehrani

Bijan Tehrani is a dynamic entrepreneur best known as the co-founder of Stake.com, a leading crypto-backed online casino. His expertise in the online gambling industry has also played a pivotal role in creating Kick, a new and ambitious live-streaming platform.

Tehrani started Kick as a direct response to Stake’s challenges with existing live-streaming services like Twitch. After Twitch banned Stake from advertising on its platform due to concerns over consumer protections, Tehrani saw an opportunity to create a new platform that would cater to content creators and viewers. Kick was born out of this vision, quickly gaining traction as a competitive alternative in the live-streaming space.

Tehrani’s influence on Kick extends far beyond its founding. He holds two-thirds ownership of Easygo Entertainment Pty Ltd., which owns Kick Streaming Pty Ltd. This significant stake makes Tehrani a key shareholder in Kick, giving him substantial control over the platform’s strategic direction and decision-making processes.

Given his extensive experience with Stake, Tehrani is well-positioned to shape Kick’s operations and growth. His background in scaling online platforms and his keen understanding of the market suggest that Tehrani will play a crucial role in navigating Kick through the competitive landscape of live-streaming services.

As Kick continues to expand, Tehrani’s leadership will be central to its success, ensuring that the platform competes with established giants and sets new standards in the industry.

Ed Craven

Ed Craven is an Australian billionaire and one of the most prominent figures in the online gambling and streaming industry. His entrepreneurial journey began with the establishment of Stake in 2017, where he leveraged his expertise in online gambling and digital currencies to build a platform that quickly gained popularity among users worldwide.

In addition to his success with Stake, Craven owns Ashwood Holdings Pty Ltd., a company that plays a crucial role in his financial and business ventures. Ashwood Holdings owns a one-third stake in Easygo Entertainment Pty Ltd., the sole shareholder of Kick Streaming Pty Ltd., the legal entity behind the Kick streaming platform. 

As co-founder, Ed Craven is directly involved in Kick’s operations. His hands-on involvement includes overseeing its strategic direction, operations, and growth, reflecting his commitment to ensuring the platform’s success and competitiveness in the live-streaming market.

Through his strategic investments and ownership of Kick Streaming, Ed Craven has positioned himself as a critical player in the rapidly evolving streaming industry. His ability to navigate complex business landscapes and make calculated decisions has allowed him to shape Kick’s direction, ensuring its growth and success in a competitive market.

As a result, Craven’s influence extends beyond Stake, making him a pivotal figure in the digital entertainment space.

Top Kick Institutional Shareholders

Easygo Entertainment Pty Ltd.

Easygo Entertainment Pty Ltd. is the sole shareholder of Kick Streaming Pty Ltd., which operates the streaming platform Kick. Easygo’s other products include Stake.com, Primedice, and Twist. Founded before Kick’s official launch, Easygo Entertainment Pty Ltd. holds full ownership of the streaming site, making it a pivotal player in Kick’s operational and strategic decisions.

Unfortunately, detailed information about Kick’s valuation and financial metrics is not publicly available. However, the platform’s substantial marketing investment and favorable 95-5 revenue split between streamers and the platform indicate a strong market presence. Kick has seen rapid and significant growth in its user base, driven by aggressive promotion and high-profile endorsements.

The establishment and ownership of Easygo Entertainment highlight a strategic approach to building a robust presence in the digital streaming market, leveraging its complete control over Kick to ensure the platform’s success and competitive edge.

Ashwood Holdings Pty Ltd.

Ashwood Holdings Pty Ltd. plays a notable role in Kick Streaming Pty Ltd’s ownership structure through its significant stake in Easygo Entertainment Pty Ltd. Ashwood Holdings owns one-third of Easygo Entertainment, which is, in turn, Kick’s sole shareholder.

As Craven owns Ashwood Holdings, his investment and decisions significantly impact Kick through his stake in Easygo Entertainment. This indirect influence is substantial, given Craven’s strategic vision and expertise gained from his role as a co-founder of Stake.

Although Kick’s exact valuation is not publicly disclosed, Ashwood Holdings’ one-third stake in Easygo Entertainment contributes to a meaningful financial footprint in the streaming industry and to Kick.com.

Conclusion

The ownership of Kick Streaming Pty Ltd. reveals a dynamic interplay between influential individual stakeholders and strategic corporate interests. Launched in 2022, Kick is wholly owned by Easygo Entertainment Pty Ltd. Easygo Entertainment’s majority shares are held by Bijan Tehrani, who owns two-thirds, while the remaining one-third is owned by Ashwood Holdings Pty Ltd., which is entirely owned by Ed Craven, a notable Australian billionaire and co-founder of Stake.

This ownership structure places significant influence in the hands of Craven and Tehrani, both of whom have substantial experience in the digital and crypto-backed industries. Their prior success with Stake and aggressive marketing strategies for Kick highlight their ability to drive the platform’s growth and market presence.

Despite Kick’s lack of detailed financial disclosures, the platform’s rapid expansion and substantial investments in high-profile endorsements suggest a strong position in the competitive streaming market. Kick’s owners deeply shape its strategic decisions and operational direction, ensuring that the platform continues to evolve and compete effectively within the industry.