Who owns GamerSupps?
GamerSupps Inc. is a privately held gaming energy supplement company owned mainly by Jonathan “Jschlatt” Schlatt, who bought the brand from its three original founders in May 2022. Schlatt is the majority shareholder. The company has since added several creators as equity holders, most notably YouTuber SMii7Y (Jaren Smith), who became an investor and equity partner in April 2025, plus VTubers Sinder and Shylily, who hold smaller confirmed stakes. The exact share split has never been published, so any specific percentage you see online is an estimate, not a disclosed figure.
Key takeaway: GamerSupps is the clearest live example of the “creator-owned brand” model. The people promoting the product also own pieces of it.
GamerSupps sits in a strange spot for a company its size. It is one of the most recognizable names in gaming energy drinks, it sponsors a wall of YouTube videos every week, and yet it has never filed public financials or published a clean ownership chart. That gap is exactly why “who owns GamerSupps” keeps getting searched, and why so many articles answer it with confident percentages that nobody can actually verify.
This breakdown does two things differently. It separates what is confirmed from what is estimated, and it corrects a few errors that have spread across competing articles, including the wrong founder name and an imaginary lawsuit. Where a number is an estimate, it is labeled as one.
GamerSupps ownership at a glance
| Stakeholder | Role | Stake | Status |
|---|---|---|---|
| Jonathan “Jschlatt” Schlatt | Owner, majority shareholder, public face | Majority (often estimated at 70 to 80 percent, not officially disclosed) | Confirmed owner since May 2022 |
| SMii7Y (Jaren Smith) | Investor and equity partner | Undisclosed | Confirmed April 18, 2025 |
| Sinder | Creator equity holder | ~10 percent (reported) | Reported, Jan 2025 |
| Shylily | Creator equity holder | ~5 percent (reported) | Reported, Jan 2024 |
| Eric Frayman, Ryan Morrison, Ryan Garvey | Original founders | Sold majority in 2022, may retain minority | Founders, exited control |
A note on the percentages: the founders, Sinder, and Shylily figures circulate widely but trace back to secondary blogs rather than a company filing or press release. Treat them as the market’s best guess. The two facts with real sourcing behind them are Schlatt’s 2022 acquisition and SMii7Y’s 2025 equity partnership.
Who founded GamerSupps?
GamerSupps was founded in 2015 in Brick, New Jersey by three people: Eric Frayman, Ryan Morrison, and Ryan Garvey. They built it as a direct-to-consumer brand selling the GG energy formula, a sugar-free, keto-friendly powder pitched as a cheaper, cleaner alternative to canned energy drinks.
One correction worth making here, because it has spread: some articles name an “Eric Bergman” as an early CEO or parent-company owner. There is no reliable record of an Eric Bergman at GamerSupps. The founder is Eric Frayman. If you see Bergman, you are reading a copied error.
The early growth engine was influencer marketing. GamerSupps paid creators to promote the GG formula, which drove traffic straight to its online store, and in 2020 it launched the anime-themed Waifu Cups that pulled in a second, overlapping audience. That creator-heavy model is the same thing that later caused the company’s biggest reputation problem.
How Jschlatt bought GamerSupps
The turning point was May 2022. Schlatt, who had been a GamerSupps brand partner, announced through his updates account that he was now sponsored by and owned the company, with a discount code to match. Plenty of fans assumed it was a bit. It was not. Brand changes and his continued role as the public owner confirmed it.
The purchase price was never disclosed. What changed was the operating philosophy. GamerSupps leaned into a “creator-first” identity, positioning creators less as paid promoters and more as long-term partners, and eventually co-owners. That framing matters because it was a direct response to what had gone wrong before the acquisition.
For context on how creator-led and content-driven brands actually make money, the Red Bull business model is a useful comparison point. Red Bull built a media-and-sponsorship empire around its drink; GamerSupps is attempting a smaller, community-native version of the same idea.
The controversy: what actually happened (and what didn’t)
Before Schlatt, GamerSupps had a creator-payment problem. The most documented case involves a content creator known as IceRocker, who in early 2021 posted a public thread describing unfair treatment and alleging the company used her marketing designs without proper compensation. Her account resonated with other partners who raised similar non-payment complaints, and it sparked boycott calls across gaming communities.
Here is the part most competing articles get wrong: they describe this as a “lawsuit.” There is no public record of a formal lawsuit filed against GamerSupps over these disputes. It was a public reputation crisis driven by creator testimony and social media backlash, not confirmed litigation. The distinction matters if you are citing this for research.
| Claim you’ll see online | What’s actually supported |
|---|---|
| “GamerSupps faced a lawsuit” | Public allegations and boycott calls in 2021, no confirmed formal lawsuit on record |
| “Eric Bergman was the original CEO” | No reliable source; the founder is Eric Frayman |
| “Jschlatt owns 70 to 80 percent” | He is the confirmed majority owner; the exact percentage is not disclosed |
| “Jschlatt is the CEO” | He is the owner and public face; the CEO title is not consistently confirmed across sources |
That last row is a real ambiguity. Some outlets call Schlatt the CEO, others report Eric Frayman stayed on in an operating role. The company has not settled it publicly, so the safe statement is that Schlatt is the owner and decision-maker, and the formal CEO title is unconfirmed.
The 2025 to 2026 shift: SMii7Y and the creator-equity model
The most concrete recent ownership change is SMii7Y. On April 18, 2025, Gamer Supps announced via PRNewswire that Jaren Smith, known as SMii7Y, had joined as an investor and equity partner. This was reported independently by trade outlet Tubefilter, which noted SMii7Y’s prior collaborations had already driven over eight figures in sales for the brand. SMii7Y has over 13 million subscribers across platforms and 4.3 billion-plus total views, per the announcement.
His own framing was blunt: he wasn’t just lending his name, he was putting his own money in. That is the heart of the GamerSupps “creator-equity” model, where top creators take a literal stake rather than a flat sponsorship fee.
| Creator equity event | Date | Source quality |
|---|---|---|
| SMii7Y becomes investor / equity partner | April 18, 2025 | High (PRNewswire, Tubefilter, BevNET) |
| Sinder reported ~10 percent stake | January 2025 | Medium (secondary blogs) |
| Shylily reported ~5 percent stake | January 2024 | Medium (secondary blogs) |
Information gain: data competitors leave out
Most “who owns GamerSupps” articles stop at the ownership question. Here is the verifiable business context that actually explains why the ownership structure exists, and what the company is doing with it.
The product line went canned in 2025. In July 2025, Gamer Supps moved into ready-to-drink (RTD) for the first time, launching a three-SKU line of 12 oz canned energy drinks, reported by industry outlet BevNET. The cans debuted at 7-Eleven and direct-to-consumer, marking the brand’s first real push off its powder-only base and onto physical retail shelves. SMii7Y’s investment was tied to this expansion.
It out-traffics G FUEL online. Independent estimates from Grips Intelligence and SimilarWeb (cited by analyst site Insight To Action) put GamerSupps ahead of its closest gamer-focused rival, G FUEL, in web traffic and online revenue. GamerSupps recorded roughly 1.6 million site visits in April 2024 versus G FUEL’s ~647,000, and Grips estimated GamerSupps online sales of around $1.06 million in March 2025. These are third-party estimates, not company figures, but they are sourced and specific.
The market it plays in is huge, and it is a small fish in it. The global energy drinks market was valued at roughly $77 to $85 billion in 2025 depending on the research firm (Fortune Business Insights, Grand View Research), and Red Bull plus Monster together control the lion’s share. GamerSupps’ own net worth is frequently estimated around $10 million, an unverified figure, which underlines the point: this is a niche, community-built brand competing in a category dominated by giants.
| Metric | GamerSupps | Context |
|---|---|---|
| Founded | 2015, Brick NJ | 7 years before Schlatt acquisition |
| Ownership type | Private, creator-led | No public filings |
| First RTD cans | July 2025 | 3 SKUs, launched at 7-Eleven |
| Online traffic (Apr 2024) | ~1.6M visits | vs G FUEL ~647K (SimilarWeb) |
| Est. online sales (Mar 2025) | ~$1.06M | Grips Intelligence estimate |
| Global energy drink market (2025) | n/a | ~$77 to $85B total (multiple firms) |
For readers comparing how the big incumbents defend that market, the Red Bull marketing strategy and Red Bull competitive strategy breakdowns show the playbook GamerSupps is implicitly competing against with a fraction of the budget.
Why the ownership model is the actual story
Strip away the drama and the real reason this brand is interesting is structural. GamerSupps turned its single biggest liability, its dependence on creators, into its ownership strategy. The creators who once accused the brand of underpaying them have been replaced by creators who own equity in it. That is a clean, if ironic, business pivot: align incentives by handing partners a stake instead of a check.
Whether it scales is the open question. Powder-to-cans is a brutal transition, retail shelf space is expensive, and the category is owned by Red Bull and Monster. The creator-equity model gives GamerSupps cheap, authentic distribution through its owners’ audiences. It does not give it Monster’s logistics. The next two years of RTD performance will tell you whether creator ownership is a durable moat or just good marketing.
Frequently asked questions
Who owns GamerSupps in 2026? Jonathan “Jschlatt” Schlatt is the majority owner. SMii7Y (Jaren Smith) is a confirmed equity partner as of April 2025, and creators Sinder and Shylily reportedly hold smaller stakes.
When did Jschlatt buy GamerSupps? May 2022. He moved from brand partner to owner. The purchase price was never disclosed.
Who founded GamerSupps? Eric Frayman, Ryan Morrison, and Ryan Garvey, in 2015, in Brick, New Jersey.
Is Jschlatt the CEO of GamerSupps? He is the owner and public face. The formal CEO title is not consistently confirmed across sources, with some reporting that original founder Eric Frayman remained in an operating role.
Did GamerSupps get sued? There is no public record of a formal lawsuit over its creator-payment disputes. The 2021 controversy was a public backlash and boycott driven by creator allegations, most prominently from IceRocker, not confirmed litigation.
Is GamerSupps publicly traded? No. GamerSupps Inc. is privately held, which is why exact ownership percentages and financials are not officially published.
