Indeed Business Model

Indeed Business Model Canvas - Indeed Business Model

The Indeed Business Model revolves around connecting job seekers with employers by providing a vast online platform for job postings and job searches. With millions of users worldwide, Indeed is one of the leading job search engines in the industry. It allows users to create profiles, upload resumes, and search for job opportunities based on specific criteria such as location, industry, and job title.

Employers can post job listings on Indeed, reach a wide range of potential candidates, and manage the recruitment process through their employer accounts. Job seekers can easily search and apply for jobs, save job postings for future reference, and receive job alerts based on their preferences.

As the world’s largest job site, Indeed offers various services and features to both employers and job seekers. This includes resume database access, sponsored job ads, job posting analytics, and applicant tracking systems. Indeed generates revenue through pay-per-click advertising, sponsored job listings, and employer subscriptions.

Indeed Key Information - Indeed Business Model

A brief history of Indeed

Indeed was founded in 2004 by Paul Forster and Rony Kahan as a platform to aggregate job listings from various sources and make them easily accessible to job seekers. The idea was born from the founders’ own experiences with the inefficiencies and frustrations of the job search process.

Initially, Indeed faced the challenge of distinguishing itself in a crowded market with established competitors. However, its unique approach of aggregating job listings from different sources sets it apart. By providing a centralized platform allowing job seekers to search for and apply to a wide range of positions, Indeed quickly gained popularity among candidates and employers.

In 2005, Indeed received its first round of funding, which enabled the company to expand its operations and further enhance its platform — over the years, Indeed continued to grow and innovate, constantly adding new features and functionalities to improve the job search experience. It focused on developing advanced search algorithms and personalized recommendation systems to match job seekers with the most relevant opportunities.

By 2012, Indeed achieved a significant milestone by surpassing one billion job searches. This accomplishment solidified its position as a leader in the industry. The company’s success attracted the attention of Recruit Co., Ltd., a leading Japanese human resources services company, which acquired Indeed in 2012. This strategic partnership provided Indeed with substantial resources and global reach, allowing it to expand its operations worldwide.

Under Recruit’s ownership, Indeed continued its rapid expansion, entering new markets and forging partnerships with major companies and organizations. It introduced innovative features, such as uploading resumes and receiving job alerts, further enhancing the user experience. Indeed, it also focused on building solid relationships with employers, offering them effective tools to attract and hire top talent.

Today, Indeed is the go-to platform for millions of job seekers and employers worldwide. Its user-friendly interface, comprehensive job listings, and powerful search capabilities have made it a trusted resource in the recruitment industry. Recognizing the importance of staying ahead of the curve, Indeed invests in technology and data analysis to refine its matching algorithms further and deliver even better results.

Who Owns Indeed

Indeed is a subsidiary of Recruit Holdings Co., Ltd., a Japanese human resources company. Recruit Holdings acquired Indeed in 2012 for an undisclosed amount. Since then, Indeed has operated as a separate entity within Recruit Holdings.

Before the acquisition, Indeed was a privately held company founded by Paul Forster and Rony Kahan. As the co-founders, they had a significant portion of the company’s shares, along with other initial investors.

After the acquisition, Indeed’s ownership structure shifted to include Recruit Holdings as the majority shareholder. However, specific ownership percentages or details are not publicly disclosed. Recruit Holdings is a publicly traded company on the Tokyo Stock Exchange and one of Japan’s largest HR services providers.

While Recruit Holdings owns Indeed, the company operates with considerable autonomy. Indeed continues to function as its own brand and platform, providing online job search and recruitment services on a global scale. Indeed is currently not a publicly traded company.

Indeed Mission Statement

Indeed’s mission statement is “to help people get jobs”

Indeed Mission Statement - Indeed Business Model

How Indeed works

Indeed’s business model revolves around providing a user-friendly platform for job seekers to search and apply for jobs, and for employers to post job listings and find suitable candidates. The company utilizes advanced technology and data analysis to match job seekers with relevant job openings and enable employers to reach a wider pool of potential candidates.

Job seekers can visit the company’s website or download the mobile app to use Indeed’s services. They can then create a profile and upload their resume, which allows them to store their information and efficiently apply for jobs. Job seekers can search for jobs using keywords, location, industry, and other filters to find the most relevant opportunities.

Once job seekers find a job listing that interests them, they can apply directly through Indeed’s platform. Indeed’s technology platform makes the application process seamless and efficient, allowing job seekers to submit resumes and track their application status easily.

Indeed offers employers a range of services to help them find qualified candidates. Employers can post job listings on Indeed’s platform, which allows them to reach millions of job seekers worldwide. Indeed provides tools and analytics to employers, allowing them to manage their hiring process effectively and measure the success of their job listings.

Indeed also offers additional features and services, such as the following:

  • Indeed Resume: Employers can access Indeed’s database of resumes to search for and directly contact potential candidates who have opted to make their resumes public. This feature enables employers to reach out to candidates who match their job requirements proactively;
  • Indeed Hiring Events: Indeed allows employers to organize hiring events where they can meet job seekers face-to-face, allowing both parties to connect and discuss potential job opportunities. These events help employers streamline their hiring process and find suitable candidates efficiently.

Indeed’s business model, centered on connecting job seekers and employers through its user-friendly platform, has positioned the company as a leader in the job search industry.

How Indeed makes money

Indeed operates a primarily advertising-based business model to generate revenue. The company provides a platform for employers to post job listings and connect with job seekers, making money through various advertising services and value-added offerings. Here are the key ways in which Indeed makes money:

Job Advertising Services

One of the primary revenue streams for Indeed is selling job advertising services to employers. Companies pay to promote their job listings on Indeed’s platform, gaining visibility and access to many job seekers. Employers can choose from different advertising options to reach their target audience effectively, such as:

  • Promoted Job Listings: Employers can highlight their job postings to increase their visibility and reach. These promoted listings appear at the top of relevant search results, ensuring that they are seen by job seekers who match the desired criteria;
  • Featured Employer Branding: Companies can enhance their employer brand by showcasing their company culture, values, and unique features. This helps them attract top talent and differentiate themselves in a competitive job market;
  • Sponsored Job Ads: Employers can also opt for sponsored job ads, which are displayed to job seekers based on their search queries and preferences. These ads help companies target specific audiences and increase their chances of finding qualified candidates.

Resume Database Access

Indeed offers employers access to its extensive resume database, which provides valuable insights and access to a vast talent pool. Companies can search through resumes and contact potential candidates directly, streamlining the recruitment process and saving time and resources.

Subscription Services

In addition to its free job advertising services, Indeed offers premium subscription services for employers. These subscriptions provide enhanced features and tools to streamline hiring and improve recruitment efficiency. Employers can access advanced applicant tracking systems, customizable job page optimization, and data analytics insights, among other valuable tools.

Partner Programs and Integration

Indeed collaborates with various partners, such as applicant tracking system providers and recruitment agencies, to offer integrated solutions and services. These partnerships generate revenue through referral fees or revenue-sharing arrangements, where Indeed receives a percentage of the sales or transactions facilitated through its platform.

Indeed Assessments

Indeed offers a skill assessment tool called Indeed Assessments to help employers in the candidate evaluation process. Employers can administer pre-employment tests to assess candidates’ skills and abilities, enabling them to make more informed hiring decisions. Indeed generates revenue by charging a fee for each assessment taken by employers.

Data and Insights

Indeed collects and analyzes a wealth of data on job market trends, employer hiring patterns, and candidate behaviors. This data is used to generate insights and reports provided to employers, recruiters, and other stakeholders in the job market. These insights help businesses better understand market conditions and optimize their recruitment strategies.

Indeed Business Model Canvas

The Indeed Business Model can be explained in the following business model canvas:

Indeed Business Model Canvas - Indeed Business Model

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Indeed Customer Segments

Indeed’s services are available globally, catering to a diverse customer segment. Indeed’s customer segment consists of the following:

  • Job Seekers: Job seekers comprise a significant portion of Indeed’s customer segment. They are individuals who utilize Indeed’s platform to search for employment opportunities. Whether looking for their first job or seeking a career change, job seekers rely on Indeed to connect them with relevant job postings. Indeed’s customer base comprises many job seekers from varying backgrounds, experience levels, and industries;
  • Employers: Employers represent another vital customer segment for Indeed. These are businesses and organizations looking to attract and hire qualified candidates for their job openings. Employers utilize Indeed’s platform to post job listings, search for resumes, and manage hiring processes. From small local businesses to multinational corporations, Indeed caters to the hiring needs of a range of employers;
  • Recruitment Agencies: Recruitment agencies play a crucial role in the hiring process, connecting job seekers with potential employers. Indeed’s customer segment includes recruitment agencies that utilize the platform to find suitable client candidates. By leveraging Indeed’s extensive database and search functionalities, recruitment agencies can effectively streamline their candidate sourcing and matchmaking processes;
  • HR Professionals: Human resources (HR) professionals also form a notable customer segment for Indeed. These professionals are responsible for managing recruitment and hiring within their organizations. Many HR professionals turn to Indeed as a valuable resource to advertise job openings, screen and select candidates, and gather insights on industry trends and best practices;
  • Career Coaches and Consultants: Career coaches and consultants comprise a smaller but essential customer segment for Indeed. They utilize Indeed’s platform to offer their services and expertise to job seekers. These professionals provide guidance, advice, and coaching on resume writing, interview preparation, and career development;
  • Government Agencies: Indeed’s customer segment also includes government agencies that use the platform to reach job seekers and connect them with employment opportunities. These agencies include local, regional, and national government institutions that aim to support job seekers and facilitate workforce development.

Indeed Value Propositions

  • For Job Seekers: Indeed provides job seekers with a comprehensive and user-friendly platform for finding employment opportunities. They can easily search and filter through millions of job listings, customize job alerts according to their preferences, and apply for positions directly through the platform. Indeed’s value proposition to job seekers lies in its ability to aggregate many job postings from various sources, saving users time and effort in their job search. In addition, Indeed offers tools and resources such as resume building, salary comparison, and company reviews, empowering job seekers to make informed decisions and navigate their career paths more effectively;
  • For Employers: Indeed offers employers an efficient, cost-effective solution for attracting and hiring qualified candidates. Their value proposition to employers lies in the extensive reach and visibility they provide. Posting job listings on Indeed allows employers to tap into a large pool of active job seekers and passively reach those who may need to actively look for job opportunities. Moreover, Indeed’s advanced search algorithms and targeting capabilities enable employers to find the most relevant candidates for their job openings. Through resume searching and applicant tracking features, Indeed streamlines the hiring process, saving employers time and resources;
  • For Recruitment Agencies: Indeed’s value proposition to recruitment agencies centers around its ability to connect them with a vast network of potential candidates. By leveraging Indeed’s platform, recruitment agencies gain access to a diverse pool of job seekers and a wide range of job listings. The platform’s search and filtering capabilities help agencies identify suitable candidates matching their clients’ requirements;
  • For HR Professionals: Indeed provides HR professionals with comprehensive tools and resources to support their recruitment strategies and talent acquisition efforts. Their value proposition to HR professionals lies in tapping into a vast database of job seekers, tracking industry trends, and gaining insights into hiring practices across different sectors. By using Indeed’s platform, HR professionals can easily manage job listings, review candidate applications, and follow best practices in recruitment. Indeed’s value proposition extends to providing data analytics and reports, enabling HR professionals to make data-driven decisions and optimize recruitment strategies;
  • For Career Coaches and Consultants: Indeed provides a platform for them to showcase their expertise and connect with job seekers seeking professional guidance. Indeed’s value proposition to career coaches and consultants lies in offering a platform where they can promote their services, share valuable content, and establish their credibility as industry experts.
  • For Government Agencies: Indeed’s value proposition to government agencies lies in its ability to serve as a channel for connecting job seekers with employment opportunities. By partnering with Indeed, government agencies can reach a wide audience of job seekers and effectively promote their job listings and career support programs.

Through its tailored value propositions for each customer segment, Indeed has established itself as a trusted platform for connecting job seekers and employers, supporting career growth, and facilitating efficient talent acquisition processes.

Indeed Channels

Indeed’s channels consist of:

  • Website: Indeed operates a user-friendly website as its primary channel for attracting job seekers and employers. The website enables users to search and apply for job opportunities and provides employers with tools for posting job listings and managing applications;
  • Mobile App: Besides its website, Indeed has a mobile application available for iOS and Android devices. The app allows users to search and apply for jobs on the go, making it more convenient for job seekers;
  • Partner Websites: Indeed partners with various websites and platforms to extend its reach and increase the visibility of job listings. This includes partnerships with job boards, newspapers, and other online platforms that display Indeed’s job advertisements;
  • Social Media: Indeed utilizes social media platforms like LinkedIn, Facebook, and Twitter to promote its brand, engage with users, and share job postings. Social media channels help attract job seekers and employers to the Indeed platform;
  • Paid Advertising: Indeed invests in paid advertising channels such as search engine marketing (SEM) and display advertising to increase its visibility and attract more users. These channels drive traffic to the website and mobile app.

Indeed Customer Relationships

Indeed’s customer relationships consist of:

  • Self-Service: Indeed primarily maintains a self-service approach where job seekers and employers can navigate and utilize the platform independently without much assistance. Users can create accounts, post jobs, search for candidates, and apply for positions without direct interaction with Indeed’s customer support;
  • Customer Support: Although self-service is the dominant customer relationship approach, Indeed offers customer support services to address inquiries and issues, as well as provide guidance. This includes email support and a help center with resources and FAQs to assist users in utilizing the platform effectively;
  • Employer Services: For employers, Indeed offers additional services beyond job posting, including sponsored job listings, resume database access, and advanced analytics. These services foster ongoing relationships with employers who require more comprehensive recruitment solutions;
  • Community Building: Indeed has developed an active community through its forums where job seekers and employers can ask questions, share experiences, and seek advice. This community-building approach strengthens customer relationships and fosters engagement among users;
  • Personalization: Indeed leverages user data and algorithms to provide personalized recommendations, job alerts, and other relevant content to enhance the user experience. This customized approach builds more profound connections with users and increases the likelihood of repeat visits.

Indeed Revenue Streams

Indeed’s revenue streams consist of:

  • Job Advertising Services
  • Resume Database Access
  • Subscription Services
  • Partner Programs and Integration
  • Indeed Assessments
  • Data and Insights

Indeed Key Resources

Indeed’s key resources consist of:

  • Technology Infrastructure: Indeed’s website, mobile app, and underlying technology infrastructure form the foundation of its operations. This includes servers, databases, algorithms, and software systems for job search, applicant tracking, and analytics;
  • Brand and Reputation: Indeed has built a strong brand and reputation in the job search industry, attracting job seekers and employers. Its reputation for providing reliable job listings and a user-friendly experience is a valuable resource;
  • User Data and Insights: The vast amount of user data obtained through millions of job postings, searches, and applications is a valuable resource. Indeed leverages this data to improve its algorithms, generate insights, and provide personalized recommendations to users and employers;
  • Partner Network: Indeed’s partnerships with various job boards, newspapers, and online platforms are key resources that help expand its network and increase the visibility of job listings. These partnerships provide access to a broader audience and attract more users;
  • Employee Expertise: The knowledge and expertise of Indeed’s employees, including developers, data scientists, sales professionals, and customer support staff, form a critical resource. These individuals contribute to the platform’s ongoing development, maintenance, and growth.

Indeed Key Activities

Indeed’s key activities consist of:

  • Job search and posting
  • Resume submission
  • Job alerts and recommendations
  • Employer branding and advertising
  • Data analytics and insights
  • Collaboration with educational institutions

Indeed Key Partners

Indeed’s key partners consist of:

  • Employers and recruiters
  • Job seekers and candidates
  • Educational institutions and training providers
  • Advertising agencies and companies
  • Data and analytics firms
  • Job posting aggregators

Indeed Cost Structure

Indeed’s cost structure consists of:

  • Infrastructure and platform maintenance
  • Employee costs
  • Advertising and marketing expenses
  • Data acquisition and storage
  • Partner commissions and incentives
  • Legal and compliance expenses
  • Research and development costs

Indeed Competitors

Indeed operates in a highly competitive industry, where numerous platforms vie for the attention of job seekers and employers. Below are some key competitors of Indeed and how they compare in terms of their offerings and strategies.

  • LinkedIn: LinkedIn is a professional networking platform that competes with Indeed. It offers job postings, allows users to create professional profiles, and provides access to a vast network of professionals and employers;
  • Glassdoor: Glassdoor is another prominent competitor of Indeed. It offers not just job listings, but also employee reviews and insights about companies. By providing additional information about the work culture in various organizations, it helps job seekers make more informed decisions;
  • Monster: Monster is a long-standing competitor in the online job board industry. It provides job postings across various industries and offers additional features such as resume-building tools, career advice, and recruitment services;
  • CareerBuilder: Similar to Indeed, CareerBuilder is a comprehensive job search platform that allows job seekers to search and apply for jobs. It provides a wide range of job listings and additional resources like resume building, career advice, and a resume review service;
  • SimplyHired: Being a job search aggregator, SimplyHired compiles listings from various sources, including job boards, company websites, and classifieds. It allows users to search for jobs using multiple criteria and provides additional features such as salary estimations and company profiles;
  • ZipRecruiter: ZipRecruiter is known for its easy-to-use interface and emphasizes connecting employers with potential candidates quickly. It offers job postings, resume database access, candidate screening tools, and email automation features. However, it is limited to the U.S. and Canada;
  • Snagajob: Focused on part-time, hourly, and seasonal job opportunities, Snagajob caters specifically to the needs of hourly workers. It provides a platform for both job seekers and employers in the hourly job market, offering job postings and additional tools for hiring managers.

While all these companies offer similar services as Indeed, each has unique features and strengths.

Indeed SWOT Analysis

Indeed’s SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats of Indeed, the world’s largest job search platform. Understanding these factors is crucial to comprehending the platform’s business model and its potential for continued success.

Indeed SWOT Analysis - Indeed Business Model

Indeed Strengths

  • Vast Database: Indeed boasts the largest job database, providing access to millions of job listings worldwide;
  • User Experience: The platform offers a user-friendly interface with efficient search and customized filters, enhancing job seekers’ experience;
  • Strong Brand Image: As an established player in the job search industry, Indeed enjoys a trusted reputation among both job seekers and employers;
  • Global Presence: Indeed operates in over 60 countries, making it an international platform for job opportunities;
  • Comprehensive Analytics: Indeed offers detailed analytics and insights for employers, helping them optimize their recruiting efforts.

Indeed Weaknesses

  • Job Listing Quality: Not all job listings on Indeed are from reputable sources, leading to occasional fraudulent or low-quality postings;
  • Limited Control Over Content: Due to the platform’s open nature, employers and job seekers can only post content with little moderation, resulting in potential misinformation or spam.

Indeed Opportunities

  • Expansion into New Markets: Indeed can continue to expand its presence in untapped markets, especially in emerging economies with a growing job market;
  • Enhanced Services: Indeed could introduce premium services or subscriptions, providing additional features and benefits to job seekers or employers;
  • Collaborations: Partnering with other job search platforms or recruitment agencies can help Indeed strengthen its reach and offer a more comprehensive job search experience.

Indeed Threats

  • Competition: The job search industry is highly competitive, with rival platforms like LinkedIn, Glassdoor, and Monster offering similar services;
  • Economic Downturn: During an economic recession or downturn, job opportunities may decrease, impacting the growth and revenue of job search platforms;
  • Technological Advancements: Evolving technology may disrupt the job search industry, and if Indeed fails to adapt or innovate, it could lose its competitive edge.


Indeed’s highly effective business model has positioned the company as a leader in the online job search market. By focusing on a user-centric approach, Indeed has successfully created a platform that connects job seekers with employers worldwide.

Its revenue model, primarily based on cost-per-click advertising, has proven sustainable and profitable. The company’s commitment to continuous innovation and expansion, as demonstrated through partnerships and acquisitions, has only reinforced its strong market presence. 



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