General Motors Mission and Vision Statement
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General Motors’ mission statement is to “earn customers for life” by delivering vehicles and services that excite and inspire. The vision statement is to “eliminate crashes, zero emissions and zero congestion.” Over time, General Motors Mission and Vision Statement have guided GM’s shift toward electric vehicles, improved safety features and smarter mobility solutions, shaping both strategy and culture.
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General Motors Mission Statement
“At General Motors, our mission is to earn customers for life by building vehicles and providing services that exceed their expectations.”
This means GM focuses on lifelong relationships—crafting great cars and supportive services. They strive for innovation, safety, and environmental responsibility. It aligns with their business model by driving loyalty and repeat business through quality, trust, and evolving offerings.
Earn customers for life
GM wants every purchase to create lasting loyalty. By exceeding expectations and building trust, it encourages repeat business and lasting relationships.
Build vehicles and services that exceed expectations
GM invests in quality and innovation—ensuring their cars and customer support are reliable, exciting, and constantly evolving.
General Motors Vision Statement
General Motors’ vision is “to lead the automotive industry in creating a world with zero crashes, zero emissions and zero congestion.”
This captures GM’s ambition to shape safer, more sustainable, and more efficient future mobility.
Lead the automotive industry
GM aims to be the frontrunner in innovation, from electric vehicles to autonomous driving—setting benchmarks for others to follow, similar to how the Apple mission and vision statement reflects leadership in design, user experience, and forward-thinking technologies.
Zero crashes
Safety-first approach: developing features like Super Cruise and ADAS to reduce accidents and enhance road safety.
Zero emissions
Commitment to electrification and carbon neutrality, aiming to end combustion vehicle production by 2035 and global carbon neutrality by 2040—paralleling sustainability goals in the IKEA mission and vision statement, which focuses on climate action and resource responsibility..
Zero congestion
Pioneering connected and autonomous vehicles, as well as smart infrastructure partnerships, to ease traffic flow and urban movement.
Core Values of General Motors
General Motors centers its culture on five key values: Customers, Excellence, Relationships, Seek Truth, and Integrity. These principles guide behavior and decisions.
- Customers: All interactions focus on delivering value and delight.
- Excellence: Driven by innovation and quality.
- Relationships: Built on trust and collaboration.
- Seek Truth: Encouraging fact-based candor.
- Integrity: Doing the right thing consistently—even when it’s hard.
How General Motors Lives Its Mission and Vision
General Motors demonstrates commitment to its mission and vision through bold, real-world initiatives that showcase safety, electrification, and smart mobility.
- Electric vehicles (zero emissions): GM invests $2.3 billion in battery plants, offering more than a dozen EVs—like the Equinox EV, Silverado EV, and Cadillac Lyriq—under its “all-electric future” strategy.
- Super Cruise (zero crashes): Their advanced hands-free driver assist system earned MotorTrend’s Best Tech award in February 2025. Super Cruise now covers about 750,000 miles of mapped roads across 20+ models, improving safety and convenience. In November 2024, a record caravan of 20 Super Cruise-capable vehicles crossed San Francisco’s Bay Bridge driving hands-free.
- Smart energy solutions (zero emissions & congestion): GM Energy integrates home charging, vehicle-to-home systems, and public infrastructure, turning EVs into energy hubs.
- Autonomy and traffic flow (zero congestion): With Cruise, GM expanded autonomous ride-hailing, gathering over 1 million self-driving miles to inform smarter mobility—even as it pivots focus to driver-assist integration.
These examples show GM weaving its mission—earning lifelong customers—into products that exceed expectations, while striving toward its vision of zero crashes, congestion, and emissions.
Final Thoughts
General Motors’ mission—“to earn customers for life”—and its vision—“zero crashes, zero emissions, zero congestion”—define its core identity. These principles guide every innovation and decision, from electric vehicle launches to safety technologies. Together, they show GM’s intent to not just build cars, but shape a cleaner, safer, and smarter transportation future.
