Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, he suggest you use the Content Strategy Canvas.
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Content Strategy Canvas
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Content Strategy Canvas
The Content Strategy Canvas is a tool that was created to help you build your content strategy, figuring out where you’re at and where you want to be.
According to Chris Lake it’s a good idea to run a regular content strategy workshop to sense check what you’re doing. Regardless of whether you’re starting from scratch or doing an audit for an established brand, you should think about Stakeholders and Goals first. Everything else flows from there. Avoid this and you run the risk of producing aimless content.
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