Competitive Analysis Strategies

SUPER GUIDE: Competitive Analysis Strategies

The Super Guide about Competitive Analysis Strategies is a complete guide on how a competitive analysis is a key component of any successful business strategy.

Table of content

1. Introduction
2. What Is A Competitive Analysis?
3. Competitive Analysis Example
   1. Sony Vs. Nintendo: Not All Fun And Games
      1. Determine Who Your Competitors Are
      2. Determine What Products Your Competitors Offer
      3. Research Your Competitors’ Sales Tactics And Results
      4. Take A Look At Your Competitors’ Pricing
      5. Analyze How Your Competitors Market Their Products
      6. Analyze The Level Of Engagement On Your Competitor’s Content
   2. Google
4. Factors Your Competitor Analysis Should Include
   1. Feature Matrix
   2. Market Share Percentage
   3. Pricing
   4. Marketing
   5. Differentiators
   6. Strengths
   7. Weaknesses
   8. Geography
   9. Culture
   10. Customer Reviews
5. Benefits Of Carrying Out A Competitive Analysis
   1. Identify Your Business’s Strengths And Weaknesses
   2. Understand Your Market
   3. Spot Industry Trends
   4. Set Benchmarks For Future Growth
6. Competitive Analysis Strategies
   1. Swot Analysis
      1. Components Of Swot Analysis
         1. Strengths
         2. Weaknesses
         3. Opportunities
         4. Threats
      2. When Should You Perform A Swot Analysis?
      3. How To Do A Swot Analysis
         1. Determine Your Objective
         2. Gather Resources
         3. Compile Ideas
         4. Refine Findings
         5. Develop The Strategy
      4. Benefits Of Swot Analysis
         1. A Swot Analysis Makes Complex Problems More Manageable
         2. A Swot Analysis Requires External Consider
         3. A Swot Analysis Can Be Applied To Almost Every Business Question
         4. A Swot Analysis Leverages Different Data Sources
         5. A Swot Analysis May Not Be Overly Costly To Prepare
      5. Swot Analysis Example
   2. Strategic Group Analysis
      1. What Is A Strategic Group
      2. Strategic Group Example
      3. How To Conduct A Strategic Group Analysis
         1. Make A List Of Direct Competitors
         2. Distinguish Between Companies On The List
         3. Organize The Companies On A Map
         4. Evaluate The Data On The Analysis
      4. Benefits Of A Strategic Group Analysis
         1. Discover New Business Opportunities
         2. Learn From Competitors’ Mistakes
         3. Evaluate The Success Of Competitors
   3. Porter’s Five Forces
      1. Difference Between Porter’s Five Forces And Swot Analysis
      2. Who Created The Five Forces Model?
      3. What Are Porter’s Five Forces?
         1. Competitive Rivalry
         2. Potential Of New Entrants Into An Industry
         3. Power Of Suppliers
         4. Power Of Customers
         5. Threat Of Substitutes
      4. Example Of Porter’s Five Forces
         1. Competitive Rivalry
         2. Bargaining Power Of Suppliers
         3. Bargaining Power Of Customers
         4. Threat Of New Entrants
         5. Threat Of Substitute Products
      5. How To Use Porter’s Five Forces Model
   4. Perceptual Mapping
      1. Why Do Perceptual Mapping?
         1. Insight Into Customers
         2. Perceptions Tracking
         3. Market Researches On Competitors
         4. Brand Repositioning
         5. Development Of New Products
      2. Who Can Use A Perceptual Map?
      3. How To Create A Perceptual Map
         1. Pick Your Parameters
         2. Define Your Competitors
         3. Place Your Competitors
         4. Share Your Map
   5. Bcg Matrix (Also Called Growth Share Matrix)
      1. Understanding A Bcg Growth-Share Matrix
         1. Dogs (Or Pets)
         2. Cash Cows
         3. Stars
         4. Question Marks
      2. 4 Quadrants Of A Bcg Matrix
         1. Stars Quadrant
         2. Cash Cows Quadrant
         3. Dogs Quadrant
         4. Question Marks Quadrant
      3. Example Of A Bcg Matrix
      4. When To Use A Bcg Matrix
      5. How To Use The Bcg Matrix
         1. Stars
         2. Question Marks
         3. Cash Cows
         4. Dogs
      6. Competitive Strategy And Bcg Matrix Importance
      7. How Do You Create A Bcg Matrix?
         1. Choose The Product
         2. Define The Market
         3. Calculate The Relative Market Share
         4. Find Out The Market Growth Rate
         5. Draw The Circles On A Matrix
      8. Limitations Of A Bcg Matrix
   6. Marketing Mix / 7 Ps Model
      1. The Evolution From 4ps To 7ps
      2. When To Use It?
      3. How To Use The 7ps Model In Competitive Analysis
         1. Products/Services
         2. Price/Fees
         3. Place/Access
         4. Promotion
         5. Physical Evidence
         6. Processes
         7. People
7. When Should You Do A Competitor Analysis?
   1. Starting A Business
   2. Launching A New Product Or Service
   3. If You’re Considering A Pivot
   4. A Stagnating Business
   5. Drop In Organic Traffic
8. How To Do A Competitive Analysis?
   1. Determine Who Your Competitors Are
      1. How To Select Competitors For Analysis
         1. Customer (Who)
         2. Problem (What)
         3. Product Category (How)
      2. Direct Competitors
      3. Secondary/Indirect Competitors
      4. Substitute Competitors
   2. Gather Information About Your Competitors
      1. Products
      2. Pricing
      3. Place
      4. Promotion
         1. Positioning
         2. Reputation
         3. People
         4. Partnerships
   3. Research Your Competitors’ Sales Tactics And Results
   4. Ensure You’re Meeting Competitive Shipping Costs
   5. Analyze How Your Competitors Market Their Products
   6. Take Note Of Your Competition’s Content Strategy
   7. Learn What Technology Stack Your Competitors Use
   8. Analyze The Level Of Engagement On Your Competitors’ Content
   9. Look At Their Social Media Presence, Strategies, And Go-To Platforms
   10. Perform A Swot Analysis
   11. Determine Your Competitive Advantage
9. What To Do After Completing A Competitive Analysis
10. Competitive Product Analysis
    1. Assess Your Current Product Pricing
    2. Compare Key Features
    3. Pinpoint Differentiators
    4. Identify Market Gaps
11. Tips For Writing A Better Analysis
    1. Use A Template For Professionalism And Organization
    2. Implement Visual Aids
    3. Proofread Your Competitive Analysis
12. Conclusion

Read an excerpt from this Competitive Analysis Strategies Super Guide:

“Competitive analysis is an integral tool for modern businesses in this ever-evolving world. With advances in technology and increased competition, it is essential for companies to stay ahead of the curve when it comes to their market strategies. To do so, organizations must conduct regular competitor analysis to gain a better understanding of their rivals’ operations and garner insight into how they operate in the market. “

This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you.

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