BetterUp Mission and Vision Statement
Jul
BetterUp’s mission statement is to “help people everywhere live with greater clarity, purpose, and passion.” Its vision statement is to “create a world where everyone has access to the support and resources they need to thrive.” BetterUp Mission and Vision Statement have shaped their transformation from a virtual coaching startup into the first Human Transformation Platform that integrates behavioral science, analytics, and AI-driven coaching. Their clear purpose and aspirational outlook have fueled steady global growth, cultural cohesion, and innovations in coaching delivery.
Contents
BetterUp Mission Statement
BetterUp’s official mission statement is to “help people everywhere live their lives with greater clarity, purpose, and passion.”
This means the company seeks to empower individuals globally by guiding them in understanding and expressing their values, goals, and passions.
Breakdown of the Mission
Clarity: BetterUp helps users identify their priorities and remove uncertainty through guided reflection and coaching.
Purpose: The platform supports individuals in discovering meaning and aligning daily actions with important personal or professional goals.
Passion: BetterUp encourages people to rediscover enthusiasm and energy for work and life, cultivating motivation and resilience.
BetterUp Vision Statement
BetterUp’s official vision statement is to “create a world where everyone has access to the support and resources they need to thrive.”
This means aspiring to universal access for personal growth tools—coaching, assessments, digital content—so individuals worldwide can prosper. Like Amazon’s mission and vision statement, BetterUp emphasizes customer-centric innovation to improve everyday life.
Breakdown of the Vision
Access to Support: Ensure everyone, regardless of background, can receive guidance and encouragement.
Access to Resources: Provide tools—like personalized coaching and AI insights—that help people flourish.
Core Values of BetterUp
BetterUp outlines six core values that guide its culture and actions, echoing principles seen in the Adidas mission and vision statement, which also values creativity, courage, and collaboration.
Courage
Daring often and greatly—encouraging team members and members to take bold steps despite uncertainty.
Craftsmanship
Striving for excellence and meaning in work, aiming to deliver high-quality support and products.
Playfulness
Fostering joy and creativity, believing fresh ideas emerge when people feel energized and happy.
Grit
Demonstrating perseverance and passion to overcome challenges and keep pushing forward.
Empathy
Prioritizing deep understanding and compassion—innovation begins with connecting to people’s needs.
Zest
Valuing authenticity and enthusiasm; recognizing that diverse personalities and energy fuel vibrancy.
These values reinforce BetterUp’s mission and vision:
- Mission alignment: Courage, grit, and craftsmanship ensure individuals gain clarity, purpose, and passion.
- Vision alignment: Empathy, playfulness, and zest foster inclusive access to support and joyful growth.
How BetterUp Lives Its Mission and Vision
BetterUp brings its mission and vision to life through impactful, real-world initiatives:
Personalized Coaching at Scale
Offering one-on-one coaching via its digital platform, BetterUp connects users with certified coaches. This individualized model aligns with the people-first values in the Airbnb mission and vision statement, which emphasizes belonging and community.
Organizational Partnerships
BetterUp collaborates with companies like LinkedIn, Uber, and Hilton to incorporate coaching into employee development, making personal growth a workplace benefit. These partnerships democratize access to coaching at scale, aligning with their vision of making growth universal.
The BetterUp Scholarship Fund
To broaden access, BetterUp provides scholarships to underrepresented groups including first-gen students, women in tech, and non-profit leaders. This initiative advances inclusivity in personal growth and supports the goal of elevating humanity through opportunity.
Mobile & AI-Driven Tools
Their mobile app features daily microlearning exercises, reflective journaling, and mood tracking to promote holistic development. AI-powered features adapt programs to user progress and preferences—making growth more accessible and personalized.
Final Thoughts
BetterUp’s mission—“to help people everywhere live their lives with greater clarity, purpose, and passion”—and its vision—“to create a world where everyone has access to the support and resources they need to thrive”—define its identity. These statements direct every product, partnership, and platform enhancement. They reflect a commitment to inclusive growth, personal development, and lasting human transformation.
